Digital Marketing Manager

Norton Rose Fulbright

. Lead, coach and develop a team of digital marketing professionals, including workload prioritization and career development .

Posted 10/9/2026full-timeHouston • Texas • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading digital marketing teams, managing digital platforms, and implementing SEO strategies. Proven ability to analyze performance metrics and deliver actionable insights to enhance campaign effectiveness and user engagement.

Highest-signal resume keywords

Digital Marketing LeadershipSEO Strategy DevelopmentProject ManagementStakeholder Relationship ManagementDigital Marketing Platforms Expertise

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingSEOWeb ManagementContent Management SystemsAnalytics ToolsHTMLCSSData AnalysisCampaign ManagementDigital Accessibility Standards

Soft Skills

Team LeadershipCommunicationProblem SolvingOrganizational SkillsInterpersonal Skills

Tools & Technologies

Adobe Experience ManagerWordPressHubSpotGoogle Analytics (GA4)Google AdsMailchimpHootsuiteAdobe Creative SuiteCoveoSemrush

Industry Keywords

Digital Marketing StrategiesPerformance MetricsContent StrategyVendor ManagementProfessional Services Environment

Tech Stack

Tools & technologies

AEMCloudUnityWordPress

About the role

Key responsibilities & impact

Lead, coach and develop a team of digital marketing professionals, including workload prioritization and career development
Foster a collaborative, service-oriented culture focused on accountability, innovation and continuous improvement
Oversee recruiting, onboarding and training for digital marketing team members
Partner with Content and Business Development teams to implement digital marketing strategies
Lead digital marketing campaigns across web, email, social media and other digital channels
Communicate performance data and actionable insights to inform platform enhancements, campaign optimization and content strategy
Advise business development professionals, marketing colleagues and lawyers on digital marketing best practices and platform capabilities
Oversee day-to-day management of websites, blogs, microsites and campaign tools
Improve digital intake, ticketing and approval workflows
Manage publishing workflows and ensure brand, accessibility, governance and quality compliance
Serve as primary escalation point for digital marketing requests, platform issues and content delivery challenges
Oversee content audits and lifecycle management, including updates, archiving and end-of-life transitions
Develop and approve keyword, SEO and GEO strategies
Improve site search, Google rankings and AI-influenced search outcomes with stakeholders and vendors
Act as business owner for digital marketing platforms, including CMS, analytics tools, microsites, blogs and cloud services
Manage external agencies and vendors on scope, prioritization, issue resolution, optimization, budgeting, invoicing and contract coordination
Partner with global, regional and cross-functional teams to operationalize digital processes and standardize execution
Monitor digital performance metrics and deliver actionable insights to improve engagement, user experience and campaign effectiveness
Manage relationships with internal stakeholders, technology teams, external vendors and agencies

Requirements

What you’ll need

Bachelor's degree in digital marketing, digital media, marketing technology, marketing operations, marketing or a related field and five or more years of relevant professional experience
In lieu of a bachelor's degree, nine years of relevant experience in digital marketing, web management, or marketing technology
Demonstrated experience leading digital platforms, SEO strategy and vendor relationships
Proven ability to manage multiple priorities, stakeholders and deadlines in a fast-paced environment
Prior experience supervising or mentoring team members with demonstrated people leadership capability
Experience managing digital projects, campaigns and stakeholder relationships in a professional services environment preferred
Strong knowledge of digital marketing platforms, content management systems and analytics tools
Experience with Adobe Experience Manager, WordPress, HubSpot, HTML, CSS, Data Studio, SharePoint, Hootsuite, Adobe Analytics, Google Analytics (GA4), Google Search Console, Google Ads, Adobe Workfront, Adobe Creative Suite, social media platforms, Mailchimp, event platforms, Coveo, Semrush, Copilot, Microsoft 365 and LastPass highly preferred
Working knowledge of HTML, SEO and digital accessibility standards
Strong project management and organizational skills
Excellent written, verbal and interpersonal communication skills
Strong problem solving and analytical mindset and ability to translate data into actionable recommendations
Demonstrated ability to build effective relationships with stakeholders at all levels
Ability to promote and demonstrate business principles of quality, unity and integrity

Benefits

Comp & perks

Access to three medical insurance plans
Dental insurance
Vision insurance
Life insurance
Disability insurance
Health savings accounts
Flexible spending accounts
401(k) savings plan, if eligible
Profit-sharing plans, if eligible
Fertility benefits for full-time employees
Commuter benefits, where applicable
Student loan assistance refinancing options
Minimum of 20 days paid time off, based on role and tenure
Minimum of 14 weeks of paid maternity and paternity leave
Back-up child care program
11 Firm holidays