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Manager, Marketing Database
Norton Rose Fulbright. Serve as the firm’s functional subject-matter expert and primary power user for the InterAction CRM platform, especially the InterAction Windows Client .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Expertise in managing and optimizing the InterAction CRM platform, including data management, reporting, and user account administration. Strong project management and communication skills to collaborate effectively with internal teams and external vendors.
Highest-signal resume keywords
InterAction CRM ManagementData Management and StewardshipVuture Campaign CreationProject ManagementLeadership Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
InterAction CRMVutureData Accuracy and Quality ManagementReporting and AnalyticsDatabase SegmentationConfiguration ManagementData Change ManagementEmail MarketingMicrosoft 365Troubleshooting Data Errors
Soft Skills
Exceptional Communication SkillsAttention to DetailStrategic OversightCollaborationProblem-Solving
Tools & Technologies
InterAction Windows ClientInterAction Data MinderAI Tools for Data QualityHR Information SystemsBilling Systems
Industry Keywords
Legal IndustryProfessional Services IndustryEmail MarketingData StewardshipCRM Best Practices
Tech Stack
Tools & technologiesUnity
About the role
Key responsibilities & impact- Serve as the firm’s functional subject-matter expert and primary power user for the InterAction CRM platform, especially the InterAction Windows Client
- Manage day-to-day functionality, configuration, data processes, reporting, and enhancement of InterAction and connected tools
- Manage InterAction Windows configuration settings, folder templates, naming conventions, FDA, saved searches, data change management, importing/exporting, and web profiles
- Segment the database for targeted marketing activities
- Troubleshoot data-related errors involving HR information systems and billing systems
- Use InterAction Data Minder to offboard user accounts and troubleshoot synchronization cycles
- Maintain data accuracy and quality through housekeeping, cleanup, and maintenance
- Coordinate CRM activities and workflows with internal teams
- Manage an external AI tool to improve data quality
- Work with IT and external vendors on upgrades, modifications, and new features
- Monitor the vendor and product landscape for future opportunities
- Serve as the US subject matter expert for firm email marketing and coordinate with the global team
- Work with the global service center to ensure efficient processes and develop instruction documents
- Create and maintain master email campaign templates, configurations, user accounts, and web forms
- Create Vuture campaigns and mailing lists; send event mailings, flagship publications, legal updates, and Holiday eCards
- Prepare monthly reports analyzing open rates, workflow, and other KPIs
- Diagnose and resolve InterAction and Vuture issues
- Collaborate with CRM managers throughout the firm to standardize procedures and configurations
- Prepare InterAction activity reports for global client teams, leadership, and stakeholders
- Collaborate with marketing and business development teams on bespoke reporting needs
Requirements
What you’ll need- Bachelor’s degree and 6 years of relevant experience working with InterAction or similar CRM database
- In lieu of a Bachelor’s degree, 10 years of relevant experience working with InterAction or similar CRM database
- Advanced knowledge of InterAction or similar CRM database and Vuture
- Strong understanding of data management and stewardship
- At least 2 years of leadership and management experience preferred
- Experience in the legal industry or professional services industry highly preferred
- Proficiency in Microsoft 365
- Ability to balance hands-on execution with strategic oversight
- Strong project management skills with the ability to manage multiple projects under tight deadlines
- High attention to detail and accuracy
- Exceptional written, verbal communication, and presentation skills
- Promote and demonstrate business principles of quality, unity and integrity
- Must be eligible to work in the United States, as indicated by the employer’s E-Verify hiring practices
Benefits
Comp & perks- Three medical insurance plans
- Dental insurance
- Vision insurance
- Life insurance
- Disability insurance
- Health savings accounts
- Flexible spending accounts
- 401(k) savings plan
- Profit-sharing plans if eligible
- Fertility benefits
- Commuter benefits where applicable
- Student loan assistance refinancing options
- Competitive paid time off plan with a minimum of 20 days off based on role and tenure
- Minimum of 14 weeks of paid maternity and paternity leave
- Back-up childcare support program
- 11 Firm holidays