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Nory

Digital Marketing Specialist – Part-Time, Virtual, NYC Education & Parenting Market

Nory

. Develop and refine a data-driven customer acquisition strategy for NYC parenting and education market segments .

Posted 9/16/2026part-timeRemote • New York • United StatesMid-LevelSenior💰 $25 - $40 per hourWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Expertise in developing data-driven customer acquisition strategies and optimizing digital marketing efforts within the NYC parenting and education sectors, with a strong focus on multimedia content creation and SEO best practices.

Highest-signal resume keywords
Digital Marketing SuccessData-Driven Decision-MakingMultimedia Content CreationSEO Best PracticesCampaign Performance Analysis

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Video ProductionGraphic DesignCopywritingKeyword ResearchContent OptimizationEngagement Metrics AnalysisDigital Strategy DevelopmentSocial Media ManagementConversion Rate OptimizationROI Metrics Documentation
Soft Skills
Creative ThinkingAnalytical SkillsCommunication SkillsAdaptabilityCollaboration
Tools & Technologies
InstagramYouTubeSEO ToolsAnalytics PlatformsContent Management Systems
Industry Keywords
NYC Education MarketNYC Parenting CommunityCustomer Acquisition StrategyDigital Marketing CampaignsEngagement Rates

About the role

Key responsibilities & impact
  • Develop and refine a data-driven customer acquisition strategy for NYC parenting and education market segments
  • Produce and manage short-form videos, images, and brand narratives highlighting NORY programs
  • Implement SEO best practices and conduct keyword research
  • Optimize website content for organic search visibility
  • Manage and optimize Instagram and YouTube channels
  • Evaluate engagement metrics and adjust digital marketing strategies
  • Track and analyze cross-channel campaign performance and SEO effectiveness
  • Translate marketing insights into strategic roadmaps

Requirements

What you’ll need
  • Demonstrated success in digital marketing within the NYC education and parenting sectors
  • Data-driven decision-making experience
  • Advanced multimedia content creation skills
  • Robust portfolio showcasing video production, graphic design, and written copywriting
  • In-depth knowledge of behaviors, trends, and priorities unique to the NYC parenting community
  • Resume required
  • Case studies or examples of successful marketing campaigns executed in the NYC parenting and education markets
  • Documentation of data-driven results, such as conversion growth, engagement rates, and ROI metrics

Benefits

Comp & perks
  • Flexible virtual work environment
  • Flexible schedule, with 10–30 hours per week
  • Part-time work arrangement