Nory

Performance Marketing

• Build, manage, and optimize Google Ads campaigns for camps and enrichment programs
• Refine keywords, search terms, negative keywords, bidding, geographic targeting, and budget allocation
• Test ad copy and landing pages to improve completed registrations and acquisition efficiency
• Build and optimize Facebook and Instagram campaigns in Meta Ads Manager
• Develop and test audiences, creative concepts, messaging, and offers
• Write ad copy and provide creative briefs to the content team
• Develop a prioritized SEO plan for camps, after-school programs, and local enrollment opportunities
• Conduct keyword research based on search intent and business value
• Improve program and location pages, including titles, headings, content, and internal linking
• Use Google Search Console and analytics to identify opportunities and diagnose performance changes
• Identify technical SEO issues affecting crawling, indexing, and website usability
• Implement SEO improvements and coordinate developer-supported changes
• Improve local search visibility through accurate business information and location content
• Measure organic search performance through qualified traffic, inquiries, and registrations
• Validate conversion tracking across advertising platforms, analytics, and the registration process
• Reconcile reported conversions with actual registrations and revenue
• Allocate advertising spend based on timing, location, enrollment priorities, and capacity
• Diagnose whether weak results stem from targeting, creative, landing pages, tracking, or registration friction
• Provide concise weekly reporting on results, changes, lessons learned, and next actions

Paid Ads & SEO Specialist – Google Ads, Meta Ads

Recruitment

• Source passive candidates through identification, tailored outreach, and conversion into applicants
• Manage inbound applications across LinkedIn, Indeed, and Ashby ATS
• Keep candidates moving forward or out within 48 hours
• Conduct first-round phone or video screens using NORY's structured interview rubric
• Track weekly recruiting metrics, including applicants by source, time-to-screen, screen-to-offer, and stage pass-through rates
• Coordinate scheduling between candidates and hiring managers
• Maintain a warm bench of strong candidates for future openings
• Partner with hiring managers across Operations, Customer Happiness, Curriculum, Marketing, and Camp Delivery

Recruitment Specialist

Consultant

• Design and implement Airtable and Zapier automation solutions for attendance tracking, staffing charts, and performance-based KPIs
• Audit and troubleshoot existing workflows to ensure zero operational downtime
• Collaborate across departments to identify manual bottlenecks and design scalable automation opportunities
• Build and maintain documentation for workflows, databases, and automation logic
• Train and provide technical support to internal team members adopting automated systems
• Stay current with automation trends, features, and third-party integrations to improve company operations

Airtable/Zapier Automation Consultant

Digital Marketing

• Develop and refine a data-driven customer acquisition strategy for key segments within the NYC parenting and education markets
• Produce and manage marketing content, including short-form videos, images, and brand narratives
• Implement SEO best practices and conduct keyword research
• Optimize website content for organic search visibility
• Manage and optimize Instagram and YouTube channels
• Evaluate engagement metrics and adjust strategies
• Track and analyze cross-channel campaign performance and SEO effectiveness
• Translate campaign insights into strategic roadmaps

Digital Marketing Specialist – Part-Time, Virtual, NYC Education & Parenting Market

Social Media Manager

• Own and manage NORY’s Instagram presence
• Develop and curate a structured Instagram content calendar
• Grow followers and engagement with emphasis on community impact
• Produce, shoot, and edit engaging Reels showcasing STEM programs
• Optimize short-form video for reach, watch time, and retention
• Write human-centric captions connecting NORY’s values to parent concerns
• Convert technical curriculum themes into accessible weekly narratives
• Design simple, brand-consistent graphics and carousels
• Track engagement metrics, saves, shares, and direct-message inquiries
• Interpret data trends and iterate the content strategy
• Act as the primary storyteller for NORY, a STEM camp provider serving children in NYC and Boston
• Email resume and portfolio to peter@nory.co with the specified subject line

Social Media Manager – Instagram

General

• Maintain a clean, organized, and welcoming corporate workspace at NORY headquarters
• Thoroughly clean, maintain, and disinfect assigned office areas, including workspaces, communal areas, and restrooms
• Perform sweeping, dusting, vacuuming, mopping, and deep cleaning as required
• Manage waste disposal and regularly empty garbage and recycling bins
• Monitor cleaning inventory and organize supplies efficiently

Cleaning Professional

• Develop, curate, and manage a structured Instagram content calendar
• Grow Instagram followers and engagement with emphasis on community impact
• Produce, shoot, and edit engaging Reels showcasing NORY’s STEM programs
• Optimize short-form video for reach, watch time, and retention
• Write human-centric captions connecting NORY’s values to parent concerns
• Translate technical curriculum themes into accessible weekly narratives
• Design simple, brand-consistent static graphics and carousels
• Track weekly engagement metrics, saves, shares, and direct-message inquiries
• Interpret performance data and iterate the content strategy
• Capture meaningful camp moments through video and imagery
• Serve as NORY’s primary brand storyteller for parents and teachers

Social Media Manager – Instagram, Part-Time

• Source passive candidates and convert them into applicants through tailored outreach
• Manage inbound applications across LinkedIn, Indeed, and Ashby ATS
• Move candidates forward or out within 48 hours
• Conduct first-round phone or video screens using NORY's structured interview rubric
• Track weekly recruiting metrics, including applicants by source, time-to-screen, screen-to-offer, and pass-through rates
• Coordinate scheduling between candidates and hiring managers
• Maintain a warm bench of strong candidates for future openings
• Partner with hiring managers across Operations, Customer Happiness, Curriculum, Marketing, and Camp Delivery

Customer Support

• Provide customer service via email, phone, and chat to resolve inquiries and issues
• Build and maintain positive customer relationships
• Conduct customer outreach and follow-ups
• Maintain accurate records of customer interactions
• Monitor customer feedback and identify improvement areas
• Collaborate with cross-functional teams to meet customer needs and improve processes
• Assist with customer happiness team projects, including research or system development

Customer Happiness Representative, Seasonal, Part-Time

• Develop and refine a data-driven customer acquisition strategy for NYC parenting and education market segments
• Produce and manage short-form videos, images, and brand narratives highlighting NORY programs
• Implement SEO best practices and conduct keyword research
• Optimize website content for organic search visibility
• Manage and optimize Instagram and YouTube channels
• Evaluate engagement metrics and adjust digital marketing strategies
• Track and analyze cross-channel campaign performance and SEO effectiveness
• Translate marketing insights into strategic roadmaps