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Nory

Digital Marketing Specialist – Part-Time, Virtual, NYC Education & Parenting Market

Nory

. Develop and refine a data-driven customer acquisition strategy for key segments within the NYC parenting and education markets .

Posted 9/25/2026part-timeRemote • New York • United StatesMid-LevelSenior💰 $25 - $40 per hourWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in developing data-driven customer acquisition strategies and optimizing multimedia content for the NYC parenting and education markets. Proven ability to analyze campaign performance and implement SEO best practices to enhance organic search visibility.

Highest-signal resume keywords
Digital Marketing SuccessData-Driven Decision-MakingMultimedia Content CreationSEO Best PracticesCampaign Performance Analysis

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Customer Acquisition StrategySEO ImplementationContent OptimizationVideo ProductionGraphic DesignCopywritingKeyword ResearchEngagement Metrics EvaluationCross-Channel Campaign TrackingData Analysis
Soft Skills
Strategic ThinkingCreativityAdaptabilityCollaborationCommunication
Tools & Technologies
InstagramYouTubeAnalytics ToolsContent Management SystemsVideo Editing Software
Industry Keywords
NYC Education MarketNYC Parenting MarketEngagement RatesConversion GrowthROI Metrics

About the role

Key responsibilities & impact
  • Develop and refine a data-driven customer acquisition strategy for key segments within the NYC parenting and education markets
  • Produce and manage marketing content, including short-form videos, images, and brand narratives
  • Implement SEO best practices and conduct keyword research
  • Optimize website content for organic search visibility
  • Manage and optimize Instagram and YouTube channels
  • Evaluate engagement metrics and adjust strategies
  • Track and analyze cross-channel campaign performance and SEO effectiveness
  • Translate campaign insights into strategic roadmaps

Requirements

What you’ll need
  • Demonstrated success in digital marketing within the NYC education and parenting sectors
  • Strong emphasis on data-driven decision-making
  • Advanced multimedia content creation skills
  • Portfolio showcasing video production, graphic design, and written copywriting
  • In-depth knowledge of behaviors, trends, and priorities unique to the NYC parenting community
  • Resume required
  • Case studies or examples of successful marketing campaigns executed in the NYC parenting and education markets
  • Documentation of data-driven results, such as conversion growth, engagement rates, and ROI metrics

Benefits

Comp & perks
  • Flexible virtual work environment
  • Flexible schedule, with 10–30 hours per week
  • Part-time work arrangement