Paid Ads & SEO Specialist – Google Ads, Meta Ads

Nory

. Build, manage, and optimize Google Ads campaigns for camps and enrichment programs .

Posted 10/2/2026part-timeRemote • New York • United StatesMid-LevelSenior💰 $25 - $40 per hourWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Expertise in managing and optimizing Google Ads and Meta Ads campaigns, with a strong focus on SEO strategies and performance analysis. Proven ability to connect marketing efforts to customer acquisition and revenue through data-driven decision-making.

Highest-signal resume keywords

Google Ads ManagementMeta Ads ManagementSEO Strategy DevelopmentGoogle Analytics 4 ProficiencyConversion Tracking Implementation

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign OptimizationKeyword ResearchAd CopywritingPerformance AnalysisBidding StrategiesGeographic TargetingTechnical SEOLocal Search VisibilityAudience DevelopmentReporting and Analytics

Soft Skills

Clear CommunicationAnalytical JudgmentReliable Follow-ThroughOwnership of Results

Tools & Technologies

Google AdsMeta Ads ManagerGoogle Search ConsoleGoogle Analytics 4

Certifications & Qualifications

AI Tools and Platform Certifications

Industry Keywords

Local Consumer ServicesFamily ProgramsEducationSeasonal BusinessesNYC Parenting Market

About the role

Key responsibilities & impact

Build, manage, and optimize Google Ads campaigns for camps and enrichment programs
Refine keywords, search terms, negative keywords, bidding, geographic targeting, and budget allocation
Test ad copy and landing pages to improve completed registrations and acquisition efficiency
Build and optimize Facebook and Instagram campaigns in Meta Ads Manager
Develop and test audiences, creative concepts, messaging, and offers
Write ad copy and provide creative briefs to the content team
Develop a prioritized SEO plan for camps, after-school programs, and local enrollment opportunities
Conduct keyword research based on search intent and business value
Improve program and location pages, including titles, headings, content, and internal linking
Use Google Search Console and analytics to identify opportunities and diagnose performance changes
Identify technical SEO issues affecting crawling, indexing, and website usability
Implement SEO improvements and coordinate developer-supported changes
Improve local search visibility through accurate business information and location content
Measure organic search performance through qualified traffic, inquiries, and registrations
Validate conversion tracking across advertising platforms, analytics, and the registration process
Reconcile reported conversions with actual registrations and revenue
Allocate advertising spend based on timing, location, enrollment priorities, and capacity
Diagnose whether weak results stem from targeting, creative, landing pages, tracking, or registration friction
Provide concise weekly reporting on results, changes, lessons learned, and next actions

Requirements

What you’ll need

Demonstrated hands-on experience managing both Google Ads and Meta Ads, including campaign setup, optimization, and budget decisions
Proven SEO experience with specific examples of work performed and measurable outcomes
Working proficiency in Google Analytics 4 and Google Search Console
Experience implementing or troubleshooting conversion tracking
Strong analytical judgment and ability to explain performance changes and evidence-based decisions
Ability to connect marketing activity to customer acquisition and revenue
Clear communication, reliable follow-through, and ownership of results
Experience with local consumer services, family programs, education, or seasonal businesses preferred
Prior NYC parenting-market experience helpful but not required
AI tools and platform certifications welcome
Resume required
Two brief personally managed paid campaign examples required: one Google Ads campaign and one Meta Ads campaign, including dates, spend, objective, conversion definition, results, exact responsibilities, and a specific optimization
Finalists must explain campaign decisions and diagnose a sample performance problem during a live discussion

Benefits

Comp & perks

Equal opportunity employer
Flexible part-time schedule of 5–20 hours per week