Social Media Manager – Instagram

Nory

. Own and manage NORY’s Instagram presence .

Posted 9/25/2026part-timeRemote • New York • United StatesMid-LevelSenior💰 $20 - $40 per hourWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and growing brand presence on Instagram, with a focus on engaging storytelling, video editing, and graphic design. Capable of analyzing data trends to optimize content strategy and enhance community engagement.

Highest-signal resume keywords

Instagram Account ManagementShort-Form Video EditingGraphic DesignStorytellingData Analysis

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Video EditingGraphic DesignContent Calendar DevelopmentCopywritingEngagement Metrics Tracking

Soft Skills

PersonableEngagingEmpatheticProactiveConstructive Feedback Reception

Tools & Technologies

InstagramReelsTikTok

Industry Keywords

STEM ProgramsParentingEducationFamily-FocusedCommunity Impact

About the role

Key responsibilities & impact

Own and manage NORY’s Instagram presence
Develop and curate a structured Instagram content calendar
Grow followers and engagement with emphasis on community impact
Produce, shoot, and edit engaging Reels showcasing STEM programs
Optimize short-form video for reach, watch time, and retention
Write human-centric captions connecting NORY’s values to parent concerns
Convert technical curriculum themes into accessible weekly narratives
Design simple, brand-consistent graphics and carousels
Track engagement metrics, saves, shares, and direct-message inquiries
Interpret data trends and iterate the content strategy
Act as the primary storyteller for NORY, a STEM camp provider serving children in NYC and Boston
Email resume and portfolio to peter@nory.co with the specified subject line

Requirements

What you’ll need

Proven success managing and growing brand Instagram accounts, ideally in parenting, education, pediatric, or family-focused spaces
Portfolio demonstrating expert-level short-form video editing in Reels/TikTok formats, baseline graphic design, and copywriting
Strong personable, engaging, and empathetic storytelling style
Proactive, self-starting approach suited to a fast-paced startup environment
Ability to take feedback constructively and use data to guide decisions
Instagram handles actively managed or links to public postings/Reels personally shot and edited
Key metrics from previous social media achievements
Resume and portfolio submission
Availability for 10–20 hours per week
Candidates based in the NYC area who can periodically visit campsites are highly preferred

Benefits

Comp & perks

Flexible schedule of 10–20 hours per week
Remote work arrangement
Opportunity to work with an education startup and STEM programs
Equal opportunity, diverse, inclusive, and compassionate team