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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing and growing brand presence on Instagram, with a focus on community engagement and storytelling through short-form video content. Proficient in data-driven content strategy optimization and graphic design to enhance brand messaging.
Highest-signal resume keywords
Instagram Account ManagementShort-Form Video EditingGraphic DesignStorytellingData Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Short-Form Video EditingGraphic DesignCopywritingContent StrategyEngagement Metrics Tracking
Soft Skills
Empathetic CommunicationProactive ApproachConstructive Feedback Reception
Tools & Technologies
InstagramReelsTikTok
Industry Keywords
ParentingEducationPediatricFamily-Focused
About the role
Key responsibilities & impact- Develop, curate, and manage a structured Instagram content calendar
- Grow Instagram followers and engagement with emphasis on community impact
- Produce, shoot, and edit engaging Reels showcasing NORY’s STEM programs
- Optimize short-form video for reach, watch time, and retention
- Write human-centric captions connecting NORY’s values to parent concerns
- Translate technical curriculum themes into accessible weekly narratives
- Design simple, brand-consistent static graphics and carousels
- Track weekly engagement metrics, saves, shares, and direct-message inquiries
- Interpret performance data and iterate the content strategy
- Capture meaningful camp moments through video and imagery
- Serve as NORY’s primary brand storyteller for parents and teachers
Requirements
What you’ll need- Proven success managing and growing brand Instagram accounts, ideally in parenting, education, pediatric, or family-focused spaces
- Strong portfolio demonstrating expert-level short-form video editing in Reels/TikTok formats, baseline graphic design, and punchy copywriting
- Exceptional personable, engaging, empathetic storytelling and communication style
- Proactive, self-starting, entrepreneurial approach suited to a fast-paced startup
- Ability to take feedback constructively and use data to guide decisions
- Instagram handles actively managed or links to public posts/Reels personally shot and edited
- Key metrics from previous social media achievements
- Resume and portfolio submission
Benefits
Comp & perks- Flexible schedule
- Part-time hours of 10–20 hours per week
- Remote work
- Opportunity to work with an education startup and STEM programs
- Diverse, inclusive, and compassionate team culture
