Lifecycle Marketing Manager – Campaign Strategy, Execution

Notion

. Own a portfolio of launch, one-off, and evergreen lifecycle campaigns .

Posted 10/2/2026full-timeUnited StatesSeniorLead💰 $190,000 - $220,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing lifecycle campaigns, including onboarding, activation, and retention, while leveraging data-driven strategies for audience segmentation and campaign measurement. Proven ability to lead cross-functional teams and execute complex marketing initiatives in a product-led environment.

Highest-signal resume keywords

Lifecycle Campaign ManagementAudience SegmentationData-Driven StrategyCross-Functional LeadershipCustomer Journey Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign MeasurementA/B TestingSQLCustomer Journey MappingPersonalizationExperimentationGrowth MarketingProduct MarketingCRM CampaignsOnboarding Strategies

Soft Skills

Project LeadershipStakeholder CommunicationProactive Risk ManagementEditorial JudgmentCustomer Judgment

Tools & Technologies

Customer.ioBrazeIterableSalesforce Marketing Cloud

Industry Keywords

B2B GrowthProduct-Led GrowthIn-Product MessagingCampaign WorkflowsProduct Telemetry

Tech Stack

Tools & technologies

CloudSQL

About the role

Key responsibilities & impact

Own a portfolio of launch, one-off, and evergreen lifecycle campaigns
Translate product launches, lifecycle moments, and business priorities into objectives, audiences, journeys, channel plans, and success metrics
Develop campaigns across onboarding, activation, adoption, collaboration, monetization, retention, and resurrection
Own audience creation, build, QA, localization, launch readiness, and post-campaign analysis across email and in-product messaging
Audit existing programs and lead priority onboarding or adoption journey rebuilds
Develop hypotheses and use segmentation, personalization, holdouts, and A/B tests to measure incremental impact
Connect campaigns to activation, adoption, collaboration, conversion, retention, or qualified sales outcomes
Coordinate dependencies across Product, Engineering, Data Science, Product Marketing, Marketing Operations, Demand Generation, Sales, and external partners
Create templates, playbooks, and reusable operating patterns
Enable safe self-service while maintaining strategic, customer-experience, and quality standards
Establish campaign operating rhythms, standards, QA, launch-readiness checks, and post-campaign readouts

Requirements

What you’ll need

Significant experience owning lifecycle, CRM, growth, or product-marketing campaigns from strategy through execution
Track record of independently leading complex, cross-functional campaigns at meaningful scale
Strong customer-journey thinking across activation, adoption, engagement, conversion, and retention
Hands-on experience with Customer.io, Braze, Iterable, or Salesforce Marketing Cloud
Strong audience segmentation, personalization, experimentation, and campaign-measurement skills
Ability to use data to prioritize opportunities, evaluate results, and change strategy
Working knowledge of SQL or self-serve analytics is a plus
Excellent project leadership, including clear briefs, dependable execution, proactive risk management, and stakeholder communication
Strong editorial and customer judgment
Comfort operating in a product-led, highly cross-functional environment with incomplete information
Experience with B2B or product-led growth, product telemetry, in-product messaging, or AI-assisted campaign workflows is a plus
8+ total years relevant + transferrable experience
Ability to work from a San Francisco or New York City office on Mondays, Tuesdays, and Thursdays (Anchor Days)

Benefits

Comp & perks

Competitive cash compensation
Equity
Benefits
Reasonable accommodations during the application process