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Novartis

Director, Targeting & Field Intelligence

Novartis

. Maintain and improve customer (HCP and account) targeting strategy for Novartis field teams .

Posted 10/27/2026full-timeEast Hanover • New Jersey • United StatesLead💰 $185,500 - $344,500 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in customer targeting strategies and analytics within the pharmaceutical industry, with a strong focus on implementing Next Best Action models and driving strategic objectives across cross-functional teams.

Highest-signal resume keywords
Customer Targeting StrategiesNext Best Action ImplementationStrategic LeadershipAdvanced Analytics ProficiencyPharmaceutical Market Dynamics

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Customer PrioritizationStrategic PlanningData AnalysisTargeting Method EnhancementPatient Growth Opportunity Assessment
Soft Skills
Exceptional CommunicationInterpersonal SkillsTeam Inspiration and GuidanceContinuous Improvement MindsetData-Driven Decision-Making
Tools & Technologies
Advanced Analytics ToolsCRM SystemsMarketing Analytics
Certifications & Qualifications
Advanced Degree in Business AdministrationAdvanced Degree in Data ScienceAdvanced Degree in Analytics
Industry Keywords
Pharmaceutical IndustryHealthcare IndustryField OperationsAccount EngagementCompetitive Landscape

About the role

Key responsibilities & impact
  • Maintain and improve customer (HCP and account) targeting strategy for Novartis field teams
  • Improve targeting methods by identifying and propagating effective approaches
  • Recommend priority accounts and HCPs for field-force engagement using reimbursement, access, network influence, responsiveness, brand strategy, competitive, and healthcare ecosystem factors
  • Address account and HCP needs while adhering to compliance guidelines
  • Devise account and HCP call plans that balance field-force workload and stakeholder needs
  • Support quarterly targeting and field Next Best Action reviews
  • Support CRM and Field Operations to implement targeting and field Next Best Actions
  • Develop launch targeting and field Next Best Action plans with Launch Insights and Analytics best practices
  • Provide prioritization insights for account and HCP engagement
  • Implement Next Best Action models across marketing and field functions
  • Coordinate with marketing analytics to provide a coordinated customer experience
  • Coordinate targeting and Next Best Action strategy across field functions
  • Collaborate with AI and Data Science to develop a Next Best Action decision engine
  • Develop feedback mechanisms to gather field insights and drive continuous improvement
  • Support RLT as the primary therapeutic area and contribute across other therapeutic areas

Requirements

What you’ll need
  • Minimum 8+ years of experience in customer prioritization, analytics, or strategic planning within the pharmaceutical or healthcare industry
  • Extensive experience in strategic leadership and customer engagement within the pharmaceutical or healthcare industry
  • Deep understanding of customer targeting strategies
  • Proven track record of guiding teams in identifying and prioritizing customers and assessing patient growth opportunities
  • Experience reviewing and enhancing targeting methods
  • Experience implementing Next Best Action models
  • Proven track record of developing and implementing strategic goals and targets for large field teams
  • Ability to inspire and guide cross-functional teams toward strategic objectives
  • Excellent analytical skills and ability to translate complex data into actionable strategies
  • Experience collaborating with senior leadership
  • Strong understanding of pharmaceutical market dynamics, competitive landscape, and industry trends
  • Exceptional communication and interpersonal skills
  • Demonstrated ability to foster continuous improvement and data-driven decision-making
  • Proficiency in advanced analytics tools and technologies
  • Advanced degree in Business Administration, Data Science, Analytics, or a related field (desirable requirement)

Benefits

Comp & perks
  • Performance-based cash incentive
  • Eligibility to be considered for annual equity awards, depending on the level of the role
  • Health benefits
  • Life benefits
  • Disability benefits
  • 401(k) with company contribution and match
  • Vacation
  • Personal days
  • Holidays
  • Other leaves
  • Reasonable accommodations for individuals with disabilities