Executive Director, Integrated Experience Planning

Novartis

. Serve as Marketing Strategy’s primary CXPO partner to translate business objectives, brand strategy, customer insights, and behavioral objectives into integrated HCP and patient experiences .

Posted 9/25/2026full-timeRemote • United StatesLead💰 $236,600 - $439,400 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in developing and executing integrated experience plans that enhance HCP and patient interactions, leveraging behavioral insights and data analytics to drive measurable outcomes. Strong leadership in coaching and developing talent while navigating complex cross-functional relationships in regulated industries.

Highest-signal resume keywords

Marketing StrategyCustomer Experience DesignIntegrated PlanningBehavioral StrategyData Analytics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Experience DesignChannel OrchestrationMeasurement StandardsBehavioral Evidence AnalysisIntegrated Experience PlanningAI ApplicationMarketing Effectiveness ImprovementBusiness Strategy TranslationCustomer Insights UtilizationPerformance Optimization

Soft Skills

LeadershipCoachingInfluencingCollaborationAnalytical Rigor

Certifications & Qualifications

Bachelor's DegreeMaster of ScienceMBA

Industry Keywords

PharmaceuticalLife-SciencesRegulated IndustryCustomer ExperienceIntegrated Planning

About the role

Key responsibilities & impact

Serve as Marketing Strategy’s primary CXPO partner to translate business objectives, brand strategy, customer insights, and behavioral objectives into integrated HCP and patient experiences
Develop a point of view on HCP and patient experience, identifying behavioral barriers, opportunities, and experience gaps
Lead integrated experience planning across the full customer experience
Direct development, activation, measurement, and continuous optimization of Integrated Experience Plans using IMPact planning standards
Collaborate with cross-functional partners to align experience strategy, content, channels, capabilities, and execution across digital and physical touchpoints
Analyze brand and customer dynamics and synthesize insights, behavioral evidence, and performance data
Design human-centered experiences and apply behavioral science to improve patient and business outcomes
Identify knowledge gaps and partner with Insights and Analytics on research and experimentation
Define experience requirements, content priorities, channel roles, and measurement needs
Lead, coach, and develop Integrated Experience Planning talent, including advancing practical AI application across teams

Requirements

What you’ll need

Bachelor's degree in related field
15+ years of experience in marketing strategy, customer experience, integrated planning, or related disciplines
Demonstrated expertise in experience design, behavioral strategy, integrated planning, channel orchestration, and measurement
Proven ability to translate business and brand strategies into actionable, measurable HCP and patient experience plans
Experience using customer insights, behavioral evidence, data, analytics, and experimentation to guide decisions and optimize performance
Demonstrated success leading multidisciplinary teams and influencing complex cross-functional and agency relationships
Experience standardizing planning processes, improving marketing effectiveness, and leading organizational change
Strong commercial acumen, analytical rigor, digital and AI fluency, and ability to simplify complex strategies and drive decisions through ambiguity
Experience attracting, coaching, and developing high-performing talent
Pharmaceutical, life-sciences, or similarly complex regulated-industry experience preferred
Master of Science and/or MBA preferred
Up to 10% travel

Benefits

Comp & perks

Performance-based cash incentive
Eligibility to be considered for annual equity awards, depending on role level
Health benefits
Life benefits
Disability benefits
401(k) with company contribution and match
Vacation
Personal days
Holidays
Other leaves
Reasonable accommodations for individuals with disabilities