Senior Omnichannel Engagement Specialist

Novo Nordisk

. Plan and execute integrated channel strategies based on customer preferences and behavior .

Posted 10/22/2026full-timeTaipei • TaiwanSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in omnichannel engagement strategies and digital marketing within the healthcare sector, leveraging analytics and customer insights to enhance engagement effectiveness. Proficient in executing integrated marketing activities across various digital platforms to optimize customer journeys.

Highest-signal resume keywords

Omnichannel EngagementDigital MarketingCustomer Journey MappingContent Design SkillsHealthcare Industry Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital Campaign DesignCustomer Journey DesignA/B TestingMarket SegmentationData AnalysisEmail MarketingWebinar ExecutionRemote Electronic Consent CollectionCustomer Portal ManagementEngagement Effectiveness Evaluation

Soft Skills

CollaborationCommunicationProblem-Solving

Tools & Technologies

CRM PlatformsEmail Management SystemsContent Management PlatformsAnalytics ToolsLINE Official AccountsSocial Media Platforms

Industry Keywords

Pharma IndustryHealthcare Market DevelopmentsReimbursement PoliciesCustomer SegmentationIntegrated Channel Strategies

About the role

Key responsibilities & impact

Plan and execute integrated channel strategies based on customer preferences and behavior
Collaborate across channels to deliver seamless engagement experiences that add value
Stay informed about the healthcare industry, market developments, reimbursement policies and customer segment needs
Translate brand strategies into relevant digital engagement activities
Identify key channels used by healthcare professional segments, including face-to-face interactions, email, webinars and social media
Work with Marketing, Sales, Medical and Patient Support teams to map customer journeys and execute consistent engagement across channels
Execute marketing or engagement activities for assigned channels
Collect and share customer feedback from brand touchpoints
Use CRM, email and content management platforms, broadcast email, rep-triggered email, LINE Official Accounts and webinars to deliver personalized customer experiences
Personalize, schedule and track omnichannel activities
Troubleshoot platform issues and support cross-functional teams using relevant systems
Recommend tools or features that enhance customer engagement
Use user insights and analytics tools to improve platform effectiveness
Analyze engagement and customer experience data to improve activity execution and content
Conduct A/B testing and market segmentation
Combine qualitative and quantitative data to evaluate engagement effectiveness
Communicate actionable insights to teams and stakeholders

Requirements

What you’ll need

Bachelor’s degree or other relevant commercial academic background in business administration, economics (i.e. Marketing), life science or public health, preferably with specialisation towards digital and/or customer facing engagements
1–3 years of relevant work experience, including internships
Good professional working experience related to omnichannel engagement and digital marketing mix, preferably from within Pharma industry
Good knowledge of omnichannel engagement tools and methods, including designing customer journeys, building and launching digital campaigns, remote electronic consent collection, rolling out rep-triggered emails, and building and maintaining customer portals
Demonstrable content design skills for e-mail and web
Strong knowledge of digital channels, mainly LINE, Email, Facebook, Instagram, Threads and LinkedIn