Tech Lead – Engagement Analytics

Novo Nordisk

. Act as a subject matter expert in web analytics and data implementation .

Posted 10/8/2026full-timeBangalore • IndiaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in web analytics and data implementation, with a strong focus on Adobe Customer Journey Analytics and Adobe Analytics. Capable of transforming digital behavior data into actionable insights while managing stakeholder relationships and ensuring high-quality data collection.

Highest-signal resume keywords

Adobe Customer Journey AnalyticsAdobe AnalyticsAdobe Experience PlatformData Layer SetupStakeholder Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalyticsDigital InsightsCampaign TrackingTag ManagementData CollectionThird-Party Script ImplementationDashboard BuildingEvidence-Based RecommendationsSolution Design Reference MaintenanceKPI Analysis

Soft Skills

Presentation SkillsStorytellingProject ManagementTime ManagementProactive Problem Solving

Tools & Technologies

Adobe Experience PlatformAdobe Data CollectionHotjarMeta PixelGoogle Ads

Industry Keywords

International OperationsDigital PlatformsEngagement StrategyComplianceData Quality

About the role

Key responsibilities & impact

Act as a subject matter expert in web analytics and data implementation
Support stakeholders across International Operations
Ensure high-quality data collection, analytics implementation, reporting and insight generation across Novo Nordisk websites and digital platforms
Design scalable analytics solutions and improve data quality
Transform digital behaviour data into actionable recommendations supporting business objectives
Own global tag management and analytics implementation
Manage Adobe Experience Platform Data Collection, data layer setup, campaign tracking, configuration changes and SDR documentation
Validate tracking for Adobe Customer Journey Analytics and Adobe Analytics
Implement and troubleshoot third-party scripts, pixels and integrations such as Hotjar, Meta Pixel and Google Ads
Monitor agency and vendor work and suggest optimisations
Build dashboards and reports in Adobe Customer Journey Analytics and Adobe Analytics Workspace
Share actionable insights from web and campaign data to inform engagement strategy discussions
Respond to support requests from offices worldwide
Explain solution design trade-offs and analytics principles to people with limited data literacy
Keep the Engagement Analytics team informed on progress and involve relevant experts
Maintain processes supporting compliance and efficiency

Requirements

What you’ll need

A master’s degree or above in a relevant area
8+ years of relevant international work experience in digital insights and data analytics
Substantial hands-on experience with Adobe Customer Journey Analytics and Adobe Analytics, at master-user level
Experience working with Adobe Experience Platform (AEP), Adobe Data Collection, and tag management solutions
Deep understanding of digital data collection, including data layers, tag management and campaign tracking
Sense of storytelling when building dashboards and excellent presentation skills
Commercial understanding of KPIs and awareness of user journeys and key website objectives
Ability to analyse data and give evidence-based recommendations
Strong stakeholder management and project management knowledge
Ability to bring others on board with new concepts, practices and approaches
Proactive, solution-oriented and detail-focused approach, with good time-management skills
Hands-on experience implementing third-party scripts and pixels, such as Hotjar, Meta Pixel or Google Ads
Experience maintaining a solution design reference (SDR)
Fluency in written and spoken English

Benefits

Comp & perks

Inclusive recruitment process and equality of opportunity for all job applicants