Demand Generation Marketing Lead – Legal tech, AI

Novum Global

. Develop and manage demand generation campaigns across acquisition and upsell channels .

Posted 9/18/2026full-timeSydney • AustraliaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and managing demand generation campaigns across various digital channels, with a strong focus on data analysis, lead nurturing, and marketing automation. Proven ability to drive revenue growth in B2B environments, particularly within the APAC region.

Highest-signal resume keywords

Demand Generation CampaignsMarketing AutomationLead ScoringSaaS ExperienceData Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationGrowth MarketingCampaign Performance TrackingA/B TestingFunnel Conversion

Soft Skills

Project ManagementCommunicationStakeholder ManagementAttention to DetailEnergy

Tools & Technologies

MarketoGoogle AnalyticsCanvaON24

Industry Keywords

B2B MarketingAPAC MarketRevenue GenerationLead NurturingContent Syndication

About the role

Key responsibilities & impact

Develop and manage demand generation campaigns across acquisition and upsell channels
Drive qualified pipeline and support monthly and quarterly revenue targets
Build campaigns across email, webinars, PPC, SEO, content syndication, events, and other digital channels
Partner on campaign content including white papers, case studies, landing pages, and sales enablement materials
Identify and manage relevant in-person and virtual events across APAC
Track campaign performance, ROI, conversion, and funnel metrics
Run A/B testing and continuously optimise campaign performance
Partner with sales and revenue operations to improve lead flow, scoring, nurturing, and conversion
Use data and market insight to recommend new campaign strategies and opportunities
Maintain marketing automation and CRM discipline, ideally using Marketo or similar
Develop and execute multi-channel demand generation programs to increase brand awareness, generate qualified pipeline, and support regional revenue growth
Regionalise global go-to-market programmes for APAC
Lead events and channel partner co-marketing programmes in the region
Work cross-functionally with sales, revenue operations, content, and broader marketing teams
Travel interstate and overseas regularly for events and company meets

Requirements

What you’ll need

7+ years of experience in demand generation, growth marketing, marketing operations, generalist marketing, or similar
Strong experience in SaaS, professional services, or another B2B environment
Proven success delivering demand generation campaigns across APAC
Experience building traction in Japan, Singapore, and Hong Kong
Ability to work in a solo marketer capacity with energy, attention to detail, and focus
Strong understanding of lead scoring, nurturing, funnel conversion, and marketing automation
Proven ability to analyse campaign ROI and turn data into actionable commercial insights
Experience partnering closely with sales teams on pipeline and revenue generation
Strong communication, writing, project management, and stakeholder management skills
Ability to manage multiple campaigns and priorities simultaneously
Hands-on experience with Marketo, Canva, Google Analytics, and ON24
This role is open to Australian citizens and permanent residents only

Benefits

Comp & perks

Flexible hybrid / remote-friendly working environment
High-impact role with direct influence on pipeline and revenue growth
Strong partnership with sales and senior marketing leadership
Opportunity to shape APAC demand generation and marketing strategy
Growth-focused team in a fast-moving SaaS / professional services market