Novum Global

Performance Marketing

• Develop and manage demand generation campaigns across acquisition and upsell channels
• Drive qualified pipeline and support monthly and quarterly revenue targets
• Build campaigns across email, webinars, PPC, SEO, content syndication, events, and other digital channels
• Partner on campaign content including white papers, case studies, landing pages, and sales enablement materials
• Identify and manage relevant in-person and virtual events across APAC
• Track campaign performance, ROI, conversion, and funnel metrics
• Run A/B testing and continuously optimise campaign performance
• Partner with sales and revenue operations to improve lead flow, scoring, nurturing, and conversion
• Use data and market insight to recommend new campaign strategies and opportunities
• Maintain marketing automation and CRM discipline, ideally using Marketo or similar
• Develop and execute multi-channel demand generation programs to increase brand awareness, generate qualified pipeline, and support regional revenue growth
• Regionalise global go-to-market programmes for APAC
• Lead events and channel partner co-marketing programmes in the region
• Work cross-functionally with sales, revenue operations, content, and broader marketing teams
• Travel interstate and overseas regularly for events and company meets

Demand Generation Marketing Lead – Legal tech, AI