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Media Analyst
NP Digital Brasil. Plan, set up, monitor, and optimize paid media campaigns on Google Ads and Meta Ads .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing and optimizing paid media campaigns on Google Ads and Meta Ads, with a strong focus on performance analysis and budget management. Capable of collaborating effectively with cross-functional teams to align media strategies with client objectives.
Highest-signal resume keywords
Google Ads ManagementMeta Ads ManagementPerformance AnalysisBudget AllocationKey Performance Indicators
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Media ManagementCampaign OptimizationData AnalysisPerformance MetricsCTRCPCCPMCPACPLROAS
Soft Skills
Organizational SkillsCommunication SkillsCollaborationAnalytical MindsetResults-Oriented
Industry Keywords
Marketing AgencyAdvertising AgencyMedia StrategiesClient ManagementCampaign Planning
About the role
Key responsibilities & impact- Plan, set up, monitor, and optimize paid media campaigns on Google Ads and Meta Ads
- Monitor campaign performance and the progress of key performance indicators on a daily basis
- Manage investments and budget allocation for each client
- Identify optimization opportunities and recommend campaign adjustments
- Conduct performance analyses and interpret data to support decision-making
- Monitor metrics such as CTR, CPC, CPM, CPA, CPL, ROAS, and conversions
- Support the development of media strategies aligned with clients’ business objectives
- Prepare reports and performance analyses
- Participate in meetings and alignment sessions with clients and internal teams, as needed
- Collaborate with Account Management, Creative, Data, and other relevant teams
- Ensure the organization of workflows, campaigns, deadlines, and deliverables for a portfolio of up to four clients
Requirements
What you’ll need- Hands-on experience managing paid media
- Previous experience at a marketing or advertising agency
- Experience with Google Ads and Meta Ads
- Knowledge of performance metrics and key performance indicators
- Ability to analyze data and identify improvement opportunities
- Basic knowledge of campaign planning, setup, and optimization
- Strong organizational skills to manage multiple clients, campaigns, and deadlines simultaneously
- Good communication skills and the ability to collaborate with different teams
- Analytical, curious, and results-oriented mindset
- At least one year of professional experience in paid media, as required by the screening knockout question
- Experience with Google Ads and Meta Ads, as required by the screening knockout question
Benefits
Comp & perks- Flexible working hours