Senior Product Marketing Manager

Nubank

. Own key US product marketing outcomes, including awareness, engagement, and adoption .

Posted 10/14/2026full-timeMiami • Florida • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing with a focus on go-to-market strategies, customer engagement, and data-driven decision-making. Proven ability to lead product launches and collaborate with cross-functional teams in a consumer fintech environment.

Highest-signal resume keywords

Product Marketing LeadershipEnd-to-End Product Launch ManagementData-Driven Decision MakingCustomer Engagement StrategiesExperience in Regulated Environments

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningSegmentationGo-To-Market StrategyA/B TestingPerformance AnalysisCustomer Lifecycle ManagementMarket Insights AnalysisQuantitative Business Impact MeasurementMessaging DevelopmentPricing and Packaging Strategy

Soft Skills

Stakeholder InfluenceStorytellingCollaborationCommunication

Tools & Technologies

AI ToolsSelf-Serve Analytics ToolsDashboards

Industry Keywords

Consumer TechFintechLegal/ComplianceRisk ManagementLifecycle Marketing

About the role

Key responsibilities & impact

Own key US product marketing outcomes, including awareness, engagement, and adoption
Turn company and product strategy into positioning, segmentation, and go-to-market choices for the US
Own the end-to-end product story and value proposition across key touchpoints
Use market and customer insights to evolve the value proposition and influence the roadmap
Partner with Product and Growth teams on pricing, packaging, and offers
Translate product stories into web, landing-page, and in-product experiences
Lead messaging and go-to-market for major product and feature launches from strategy through post-launch read-outs
Design integrated GTM plans across brand, product, lifecycle, and performance channels
Run programs across in-app, email, push, SMS, and emerging channels to drive acquisition, activation, engagement, and retention
Build customer lifecycle, segment, and jobs-to-be-done understanding
Track the US consumer fintech landscape
Define success metrics and guardrails for launches and campaigns
Design A/B, multivariate, and holdout experiments and own performance analysis
Coordinate Product, Growth, Analytics, Legal/Compliance, and Operations
Influence senior stakeholders with data-driven recommendations and storytelling
Build narratives, playbooks, toolkits, executive decks, one-pagers, and briefings

Requirements

What you’ll need

8–10+ years in product marketing or very similar roles at consumer tech or fintech companies, including time as a senior PMM / PMM lead on high-impact launches
Proven track record owning end-to-end product or major feature launches with clear, quantified business impact
Comfort with data and light analytics (self-serve tools, dashboards, basic analysis tied to a clear narrative)
Hands-on experience using AI tools as a natural part of day-to-day work
Based in Miami, Florida (or willing to relocate)
Hybrid in-office; available to work onsite two to three days per week
Experience across multiple areas (e.g., growth, brand, lifecycle, paid) and working with senior cross-functional stakeholders (nice to have)
Experience in a regulated environment, partnering with Legal/Compliance/Risk on consumer communications (nice to have)

Benefits

Comp & perks

Opportunity of earning equity at Nu
Medical Insurance
Dental and Vision Insurance
Life Insurance and AD&D
Extended maternity and paternity leaves
Nucleo - Our learning platform of courses
NuLanguage - Our language learning program
NuCare - Our mental health and wellness assistance program
401K
Saving Plans - Health Saving Account and Flexible Spending Account
Work-from-home Allowance
Relocation Assistance Package, if applicable