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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in customer analytics and segment strategy, with a strong focus on customer lifecycle optimization and the ability to lead multidisciplinary teams. Proficient in applying AI in analytics to drive adoption and enhance decision-making processes.
Highest-signal resume keywords
Customer AnalyticsSegment StrategyCustomer Lifecycle OptimizationAI-Enabled WorkflowsStakeholder Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Analytical CapacityProblem-Solving AbilityData AnalysisBehavioral AnalyticsBudget ManagementPerformance MonitoringTest DesignCompetitive Value Proposition DevelopmentCanonical FrameworksMetrics Application
Soft Skills
Customer ObsessionCreativityAdaptabilityOpenness to FeedbackInfluence
Tools & Technologies
AI ToolsAnalytics SoftwareData Visualization ToolsCustomer Insight PlatformsMarket Research Tools
Industry Keywords
Cross-Sell StrategiesRetention StrategiesMultifunctional EnvironmentGlobal TeamsRegulatory Compliance
About the role
Key responsibilities & impact- Lead customer analytics and segment strategy work for one customer segment
- Act as guardian of the segment’s value proposition and influence global business units and other teams
- Lead analytics behind the segment strategy and annual plan, contributing to the 6-18 month strategy
- Translate strategy into tactical plans, prioritized bets and validated product concepts
- Lead teams across customer insight, segment strategy and customer lifecycle optimization with product, engineering and research partners
- Mentor analysts and build successors
- Lead analytics and execution of customer lifecycle optimization programs
- Coordinate cross-sell and retention strategies with Marketing and Products and measure results
- Manage team resources and budget, including regulatory and compliance deliverables
- Build AI-enabled workflows and drive adoption across the team
- Apply canonical frameworks and metrics, guide technical discussions and set analytical standards
- Use analytics and customer understanding to craft competitive value propositions and strategies
- Investigate data needs, design tests and extract information to answer business questions
- Support data-based decisions through execution diligence, performance monitoring and second-order impact assessment
- Integrate research, product and engineering disciplines to understand customer needs and assess risks
Requirements
What you’ll need- Analytical capacity: ease with numbers and calculations, having the ability to solve problems mathematically
- Business sense, including dynamics between risks and opportunities and interaction between business and technical areas
- Problem-solving ability and creativity
- Ability to understand how decisions and work impact customer experience
- Willingness and ease of learning, especially for tools
- Openness to receive and incorporate feedback
- Adaptability to a multifunctional environment
- Customer obsession, influence and stakeholder management, including with global teams
- Experience in customer and behavioral analytics, supporting multiproduct market segment strategy and/or customer lifecycle optimization
- Experience leading multidisciplinary teams, managing resources and budget, and developing talent
- Hands-on use of AI in analytics work and ability to drive its adoption in a team
- Ability to work onsite two to three days per week
- Legal authorization to work in the country where the position is located
- English proficiency sufficient for workplace communication
Benefits
Comp & perks- Chance of earning equity at Nubank
- Food/ Meal Card (Vale-Refeição and/or Vale Alimentação)
- Public Transportation Commuting Benefit (Vale-Transporte)
- NuCare – Psychological, Financial and Legal Assistance Program
- Life Insurance
- Medical Plan
- Dental Plan
- NuLanguage – Language Course Program
- Nucleo - Our learning platform of courses
- Extended Parental Leave
- Daycare Allowance
- Parental Consultancy
- Work-from-home Allowance
- Gym Partnerships
- 30 days of paid vacation
- Relocation Assistance Package, if applicable
- Hybrid work model, working from the office 2-3 times per week