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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in scaling consumer businesses through strategic growth initiatives, data analytics, and performance marketing. Proven ability to lead teams, navigate market challenges, and drive substantial revenue growth while aligning organizational culture with business objectives.
Highest-signal resume keywords
Growth Strategy DevelopmentData Analytics ExpertisePerformance MarketingRevenue Growth ScalingChannel Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Growth MarketingData-Driven Decision MakingCohort Dynamics AnalysisCAC and LTV ManagementUnit Economics OptimizationMulti-Channel Growth EnginesStrategic PivotsOperational Challenges NavigationEnterprise Value CreationPerformance Metrics Monitoring
Soft Skills
Leadership DevelopmentStrategic FocusAnalytical ThinkingAdaptabilityCommunication
Tools & Technologies
Growth ToolsAI-Driven Growth SolutionsCreative Production ToolsExperimentation Platforms
Industry Keywords
Consumer Business GrowthBoard Level StrategyMarket HeadwindsRevenue Step-ChangesGTM Role
About the role
Key responsibilities & impact- Lead Numan’s growth mission and act as a trusted board advisor to investors and board members
- Clearly articulate growth strategy, cohort dynamics, strategic bets and capital allocation
- Coach and develop growth marketing leadership teams
- Raise execution pace, energy and commercial ambition across the business
- Formulate growth hypotheses and balance macro market shifts with CAC, LTV and payback-period unit economics
- Diagnose growth bottlenecks and build high-velocity, multi-channel growth engines
- Serve as a culture beacon across the organisation and align teams influencing revenue and growth
- Monitor full-funnel performance metrics daily and scale winning channels while pivoting before returns diminish
- Pioneer data- and AI-driven growth across creative production, experimentation and measurement
- Report directly to the Founder & CEO and partner with the Board, Executive team, Product, Commercial and Growth Marketing leaders
Requirements
What you’ll need- Significant experience building consumer businesses as a founder or operator directly responsible for growth
- Proven track record scaling consumer businesses through major revenue step-changes (£10–100m or £100m–250m+)
- Significant exposure to building toward substantial enterprise value creation in a growth or GTM role
- Hands-on experience building new channels from scratch and navigating operational challenges, strategic pivots and market headwinds
- Experience shaping company growth strategy at board level alongside founders and executive teams
- Deep data analytics and performance marketing expertise
- Experience with cutting-edge growth tools
- Strong strategic and execution focus with a bias for action
- Comfort navigating ambiguity and shifting markets
- Practical, analytical approach to decision-making and managing lean resources
Benefits
Comp & perks- Share options
- 25 days holiday, plus bank holidays, increasing to 30 the longer you stay with Numan
- Health insurance with Vitality
- Electric car salary sacrifice scheme with Octopus
- Enhanced maternity and parental leave
- A day off on your Birthday
- Nursery benefit provided by YellowNest
- Employee assistance programme, including access to therapy, financial planning and discounts
- Generous pension, including employee and employer contributions
- Flexible working options
- Dog-friendly office in Farringdon
- Personal training and development budget via Learnerbly
- Wellhub membership, giving access to over 2,000 locations in the UK
- Cycle to work scheme
- Season ticket loan
- Discount on Numan products for friends and family
- Paid volunteering days
- Additional 2 weeks off after reaching the 5th anniversary with Numan