Lead Growth Product Analyst

Numan

. Own the analytics for the growth squad across acquisition, conversion, retention and lifetime value .

Posted 11/9/2026full-timeLondon • United KingdomSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product and growth analytics, leveraging SQL and BI tools to drive decision-making and optimize commercial metrics. Skilled in experimentation design and analysis, with a strong understanding of subscription economics and marketing measurement.

Highest-signal resume keywords

Expert SQLBI Tool ProficiencyStrong Experimentation SkillsSubscription Economics KnowledgeMarketing Measurement Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisStatistical SignificanceIncrementality MeasurementCohort AnalysisRetention Curve AnalysisAttribution ModelsChannel Performance AnalysisSample SizingTest DesignCommercial Metrics Optimization

Soft Skills

Commercial JudgementBias To ActionClear CommunicationProblem-SolvingDecision-Making

Tools & Technologies

LookerAmplitudeMixpanelPythonR

Industry Keywords

D2CDigital HealthSubscription BusinessCustomer Acquisition CostLifetime ValueContribution MarginBehavioral AnalysisMarketing Channel MixData Protection ComplianceClinical Compliance

Tech Stack

Tools & technologies

PythonSQL

About the role

Key responsibilities & impact

Own the analytics for the growth squad across acquisition, conversion, retention and lifetime value
Design, run and evaluate experiments on the product, propositions, offers and pricing, including A/B tests and holdouts measuring true incrementality
Leverage Finance and Data Teams’ views of unit economics, including CAC, contribution margin and LTV:CAC, and show how initiatives move those metrics
Analyse marketing channel mix and acquisition efficiency, including attribution and spend allocation
Segment customers and prospects by persona, behaviour and expected value, turning segments into targeted propositions and journeys
Track early-journey behaviour, including first-month engagement, commitment take-up and early retention
Shape the growth roadmap with the Principal Product Manager by sizing opportunities and prioritising expected impact on tier-one metrics
Present results, wins and failures to leadership and stakeholders with a recommendation every time
Work with BI, data engineering, commercial and pricing teams; own scorecard metrics and articulate drivers of movement and fluctuations
Keep analysis and experimentation within clinical, data protection and advertising rules, working with clinical and compliance teams where appropriate
Serve as an individual contributor reporting to and partnering with the Principal Product Manager for Growth

Requirements

What you’ll need

Several years in product, growth or marketing analytics, ideally in a subscription, D2C or digital health business
A track record of analysis that changed decisions and moved commercial metrics, with clear examples
Expert SQL and confident use of a BI tool such as Looker
Python or R for deeper analysis
Strong experimentation skills, including test design, sample sizing, statistical significance, incrementality and pitfalls such as novelty effects and cannibalisation
A solid grasp of subscription economics: cohorts, retention curves, CAC, contribution margin and LTV
Experience with marketing measurement, such as attribution models, channel performance and spend efficiency
Comfort with product analytics tools such as Amplitude or Mixpanel, and with funnel and behavioural analysis
Ability to turn messy questions into a clear recommendation and explain it simply to non-technical audiences
Commercial judgement and a bias to action; comfortable deciding with imperfect data and saying when you were wrong

Benefits

Comp & perks

Share options
25 days holiday, plus bank holidays (increasing to 30 the longer you stay with Numan)
Health insurance with Vitality
Electric car salary sacrifice scheme with Octopus
Enhanced maternity and parental leave
A day off on your Birthday
Nursery benefit provided by YellowNest
Employee assistance programme (access to therapy, financial planning and discounts)
Generous pension (includes both employee and employer contributions)
Flexible working options, including a dog-friendly office in Farringdon
Personal training and development budget via Learnerbly
Wellhub membership, giving you access to over 2,000 locations in the UK
Cycle to work scheme
Season ticket loan
Discount on Numan products for your friends and family
Paid volunteering days
An additional 2 weeks off once you reach your 5th anniversary with Numan