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Marketing Operations Manager
Numeral (YC W23). Own and maintain the marketing technology stack, including HubSpot, Salesforce, Dreamdata, Google Tag Manager, and ad platforms .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing marketing technology stacks, including Salesforce and HubSpot, while automating reporting and building attribution capabilities. Strong analytical skills are essential for synthesizing operational data and improving campaign performance.
Highest-signal resume keywords
Marketing Technology Stack ManagementSalesforce ExperienceHubSpot ExperienceConversion Tracking and TaggingAnalytical Capability
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing OperationsGrowth OperationsAttribution AnalysisFunnel InstrumentationData IntegritySQLBI ToolsConversion APIsAd Spend AutomationOperational Prioritization
Soft Skills
Analytical ThinkingDocumentationSystems ThinkingPrioritizationCollaboration
Tools & Technologies
HubSpotSalesforceGoogle Tag ManagerGoogle AdsMeta AdsReddit AdsTikTok AdsX AdsDreamdataTrade Desk
Industry Keywords
GTM RoleInbound Pipeline ArchitectureAd PlatformsCampaign ImprovementMarketing Operations Function
Tech Stack
Tools & technologiesSQL
About the role
Key responsibilities & impact- Own and maintain the marketing technology stack, including HubSpot, Salesforce, Dreamdata, Google Tag Manager, and ad platforms
- Manage integrations to ensure consistent and accurate contact and account data
- Build feedback loops that pass conversion signals and expected deal value from the CRM to Google, Meta, Reddit, TikTok, and X
- Partner with Growth on targeting strategy across advertising platforms
- Automate reporting on ad spend, aggregate spend, and pipeline by channel
- Create and mature attribution capabilities and provide actionable go-to-market intelligence
- Own inbound pipeline architecture and performance, including website forms, routing logic, and sales handoff workflows
- Work with RevOps on Salesforce data models, lifecycle stages, lead routing, data integrity, and CRM quality
- Analyze top-of-funnel metrics and present campaign improvement recommendations to stakeholders
- Build the Marketing Operations function and its infrastructure from the ground up
Requirements
What you’ll need- 4+ years of experience in marketing operations, growth operations, or a related GTM role
- Demonstrated ownership of the marketing tech stack
- Hands-on experience with Salesforce and HubSpot
- Direct experience with online ad platforms such as Google, Meta, Reddit, TikTok, X, or Trade Desk
- Experience with conversion tracking and tagging, including Google Tag Manager, offline conversions, and conversion APIs
- Strong analytical capability, including funnel instrumentation and attribution analysis
- Experience synthesizing complex operational data into clear reporting and narratives for leadership
- Ability to manage multiple operational priorities in a fast-paced environment
- Track record of operating as a team of one, with disciplined documentation, systems thinking, and prioritization
- Experience with attribution tools, SQL or BI tools, and high paid-media spend environments are nice to haves
- Must answer whether visa sponsorship is required now or in the future
Benefits
Comp & perks- Equity
- Full medical, dental, and vision coverage
- Wellness perks like Headspace and the Peloton One App
- 401(k)
- Relocation assistance to NYC or SF (if needed)
- Lunch and snacks when you're in the office
- Regular team offsites and company events
- Ownership-oriented culture