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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in brand management, marketing strategy, and communications across various channels, with a strong focus on the food industry. Proven ability to lead teams, manage budgets, and drive brand awareness through innovative marketing initiatives.
Highest-signal resume keywords
Brand ManagementMarketing StrategyTeam LeadershipData AnalysisFood Industry Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing InitiativesConsumer Trends AnalysisBudget ManagementProduct DevelopmentAgency Management
Soft Skills
CreativityCollaborationAgilityEntrepreneurial MindsetTeam Unification
Industry Keywords
Food IndustryGrocery RetailFoodserviceChallenger BrandSME Experience
Tech Stack
Tools & technologiesGo
About the role
Key responsibilities & impact- Define the brand platform and a strong communications concept, rolled out across media, social media, influencer marketing, public relations, packaging, and events
- Design on-the-ground activations, partnerships, content, and new formats
- Test, measure, and optimize marketing initiatives
- Select and manage agencies
- Ensure consistency of the brand identity and communications across all channels
- Lead innovation with R&D, the culinary expert, and the sales teams, from concept to launch
- Develop product ranges and identify new opportunities
- Build activation plans, promotions, and sales enablement tools with the sales teams
- Develop the out-of-home foodservice channel as a driver of brand awareness
- Build and manage the marketing and communications budget
- Track brand awareness, penetration, distribution, and return on investment
- Analyze consumer trends, customer expectations, and the competitive landscape
- Manage a team of seven and support their professional development
- Foster creativity, initiative, and collaboration with other departments
- Lead projects with agility and foster an entrepreneurial mindset
- Report to the Executive Management team and serve as a member of the Management Committee
Requirements
What you’ll need- At least five years of solid experience as a Marketing Manager or Marketing Director in the food industry
- Experience across modern grocery retail, foodservice, and export channels
- Experience growing a challenger brand in an SME, scale-up, digital-first brand, or agency environment
- Knowledge of the grocery retail and foodservice sectors in France or international markets
- Ability to present at least one idea or campaign and demonstrate its impact on the brand
- Strong interest in creative ideas and performance data analysis
- Ability to unite a team and challenge established ways of working
- Eagerness to take part in an entrepreneurial journey
Benefits
Comp & perks- Health insurance
- Gift vouchers
- Profit-sharing scheme
- Annual bonus
- Social and Economic Committee benefits
- Meal vouchers
- Cantine Digitale benefits
- Seniority bonus
- Carpooling bonus
- Additional seniority leave
- RTT days
- Company car
- Fuel card
- Two days of remote work per week
- A brand with a genuine mission: making plant-based food delicious and accessible to everyone
- Freedom to propose and test ideas, with fast decision-making
- A committed team and a factory where you can see the products you launch being made
- Feedback after every stage of the recruitment process