nxtfood

Chief Marketing Officer

• Define the brand platform and a strong communications concept, rolled out across media, social media, influencer marketing, public relations, packaging, and events
• Design on-the-ground activations, partnerships, content, and new formats
• Test, measure, and optimize marketing initiatives
• Select and manage agencies
• Ensure consistency of the brand identity and communications across all channels
• Lead innovation with R&D, the culinary expert, and the sales teams, from concept to launch
• Develop product ranges and identify new opportunities
• Build activation plans, promotions, and sales enablement tools with the sales teams
• Develop the out-of-home foodservice channel as a driver of brand awareness
• Build and manage the marketing and communications budget
• Track brand awareness, penetration, distribution, and return on investment
• Analyze consumer trends, customer expectations, and the competitive landscape
• Manage a team of seven and support their professional development
• Foster creativity, initiative, and collaboration with other departments
• Lead projects with agility and foster an entrepreneurial mindset
• Report to the Executive Management team and serve as a member of the Management Committee

Explore Marketing Director – (M/F/X) at nxtfood. Review requirements and application details.