VP, Go-To-Market

Nylas

. Own Nylas's GTM strategy across segments, motions, channels, and teams .

Posted 9/17/2026full-timeRemote • CanadaLead💰 CA$182,000 - CA$224,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing go-to-market strategies for B2B SaaS products, with a strong focus on sales and marketing alignment, pipeline management, and customer value articulation. Proven leadership in building and mentoring high-performing commercial teams while driving revenue growth and operational excellence.

Highest-signal resume keywords

B2B SaaS Go-To-Market StrategySales Methodology and Pipeline ManagementTechnical Product Sales ExperienceExecutive Presence and Presentation SkillsCoaching and Organizational Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Go-To-Market StrategySales ForecastingPipeline ManagementICP and SegmentationPricing and Packaging StrategyProduct Launch StrategyRevenue OperationsSales Productivity ImprovementEnterprise Sales ProcessesDemand Generation

Soft Skills

Coaching SkillsAnalytical SkillsOrganizational LeadershipCustomer ObsessionAccountability

Industry Keywords

B2B SaaSAPIsInfrastructureDeveloper PlatformsAI PlatformsEnterprise SoftwareMarket InsightCustomer ExperienceCommercial PlaysCross-Functional Integration

About the role

Key responsibilities & impact

Own Nylas's GTM strategy across segments, motions, channels, and teams
Define and continuously refine ICP, segmentation, priority use cases, buyer personas, and routes to market
Choose where Nylas plays, how it wins, and where it concentrates investment
Translate product capabilities into compelling business value and repeatable plays for technical and executive buyers
Partner with Product and Engineering on roadmap priorities, pricing, packaging, and launches
Establish GTM rhythms, decision rights, shared metrics, and accountability
Lead and mentor the Director of Sales and build an Account Executive team
Own new business revenue strategy and execution, including bookings, pipeline, productivity, and forecast accuracy
Improve pipeline quality, conversion, sales productivity, forecast accuracy, and win rates
Build scalable enterprise sales processes and repeatable plays
Lead and mentor the Director of Marketing and set priorities and accountability
Set marketing strategy and investment priorities
Guide positioning, messaging, launches, campaigns, events, developer marketing, customer stories, content, and demand generation
Align Marketing and Sales across market insight, pipeline creation, campaigns, conversion, and customer experience
Connect acquisition, onboarding, adoption, expansion, and customer feedback
Represent the voice of the market and customer in company and product priorities
Build a culture of accountability, transparency, customer obsession, and shared ownership of growth
Establish a company-wide GTM strategy, predictable enterprise sales motion, aligned Sales and Marketing priorities, repeatable commercial plays, cross-functional integration, and transparent pipeline and performance visibility

Requirements

What you’ll need

12+ years leading B2B SaaS go-to-market or revenue organizations, including scaling commercial teams through growth stages
Demonstrated success designing, building, or materially reshaping a go-to-market motion
Experience leading Sales and working deeply across Marketing, Product, Customer Success, and Revenue Operations; direct Marketing leadership preferred
Experience selling technical products such as APIs, infrastructure, developer platforms, AI platforms, or enterprise software
Deep understanding of enterprise sales methodology, forecasting, pipeline management, sales inspection, and revenue operating cadence
Strong command of ICP, segmentation, positioning, messaging, pricing, packaging, and product launch strategy
Proven ability to simplify complex technical products into compelling customer value for technical and executive buyers
Exceptional executive presence with experience presenting GTM strategy, forecasts, and business performance to leadership and Boards
Outstanding coaching, recruiting, analytical, and organizational leadership skills
Must be located in or able to work from a state/province where Nylas is registered
Visa sponsorship may not be available in certain remote locations