Nylas

Product Marketing

• Own Nylas's GTM strategy across segments, motions, channels, and teams
• Define and continuously refine ICP, segmentation, priority use cases, buyer personas, and routes to market
• Choose where Nylas plays, how it wins, and where it concentrates investment
• Translate product capabilities into compelling business value and repeatable plays for technical and executive buyers
• Partner with Product and Engineering on roadmap priorities, pricing, packaging, and launches
• Establish GTM rhythms, decision rights, shared metrics, and accountability
• Lead and mentor the Director of Sales and build an Account Executive team
• Own new business revenue strategy and execution, including bookings, pipeline, productivity, and forecast accuracy
• Improve pipeline quality, conversion, sales productivity, forecast accuracy, and win rates
• Build scalable enterprise sales processes and repeatable plays
• Lead and mentor the Director of Marketing and set priorities and accountability
• Set marketing strategy and investment priorities
• Guide positioning, messaging, launches, campaigns, events, developer marketing, customer stories, content, and demand generation
• Align Marketing and Sales across market insight, pipeline creation, campaigns, conversion, and customer experience
• Connect acquisition, onboarding, adoption, expansion, and customer feedback
• Represent the voice of the market and customer in company and product priorities
• Build a culture of accountability, transparency, customer obsession, and shared ownership of growth
• Establish a company-wide GTM strategy, predictable enterprise sales motion, aligned Sales and Marketing priorities, repeatable commercial plays, cross-functional integration, and transparent pipeline and performance visibility

VP, Go-To-Market