Brand Manager, Austria & Switzerland

Oatly

. Shape the perception of the Oatly brand in Austria and Switzerland .

Posted 10/21/2026full-timeVienna • AustriaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand management and marketing within the FMCG sector, with a strong focus on digital media and influencer collaborations. Capable of leading comprehensive brand activations and managing multiple projects while engaging with local culture and trends.

Highest-signal resume keywords

Brand ManagementDigital Media MarketingInfluencer ManagementProject CoordinationFluent in German and English

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementBrand ActivationEvent PlanningContent CreationBudget MonitoringCreative CollaborationSocial Media MarketingMarket Trend AnalysisStakeholder CoordinationPresentation Preparation

Soft Skills

Independent Working StyleStructured ApproachAdaptability in Fast-Paced Environments

Industry Keywords

FMCGLifestyle BrandsLocal ActivationsOOH PlacementsDigital CampaignsSustainabilityNutritionRemote Team CollaborationAustrian MarketDACH Region

About the role

Key responsibilities & impact

Shape the perception of the Oatly brand in Austria and Switzerland
Translate the global brand strategy creatively for local markets and derive local activations
Lead 360° brand activations from planning through execution
Plan and execute local events, OOH placements, and digital campaigns
Develop creative collaborations with influencers and deliver attention-grabbing content
Identify, pitch, develop, and activate partnerships with companies, organizations, and personalities
Work closely with the DACH Brand Team and international colleagues in Creative, Media, and Community Management
Plan projects, coordinate stakeholders, and monitor budgets, costs, and deliverables
Prepare presentations, create briefs, and evaluate activities

Requirements

What you’ll need

At least 3 years of experience in marketing or brand management within FMCG or lifestyle brands
Hands-on experience managing campaigns, activations, or other marketing initiatives
Experience juggling multiple projects simultaneously
Strong affinity for digital media
Proven experience in social media marketing or influencer management is a plus
Strong feel for trends in the drinks and lifestyle space
Ability to identify creative opportunities to integrate Oatly into local culture, scenes, and drinks menus
Willingness to engage deeply with taste, sustainability, and nutrition
Experience working in international and remote teams
Comfortable working in a dynamic, fast-paced environment
Independent and structured working style
Fluent in German and English
Based in Austria
Willingness to travel to Berlin and/or Switzerland approximately once a month

Benefits

Comp & perks

Oat-based liquid products in abundance
Additional employer benefits will be announced via a linked section but are not specified in the posting