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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Shopper Marketing and E-commerce strategies, with a strong focus on developing and executing customer-specific marketing plans that drive measurable sales results. Proficient in managing budgets, analyzing performance data, and optimizing digital advertising across various platforms.
Highest-signal resume keywords
Shopper Marketing StrategyE-Commerce ManagementRetail Media PlatformsAnalytical SkillsOmnichannel Growth Strategy
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Shopper MarketingE-Commerce StrategyRetail Marketing ProgramsDigital AdvertisingBudget ManagementSales Performance AnalysisPath-To-Purchase StrategyAgency ManagementPromotional Program ExecutionConsumer Insights
Soft Skills
Self-StarterIndividual AccountabilityCollaborative Work StyleEntrepreneurial SpiritComfort with Ambiguity
Tools & Technologies
AmazonInstacartWalmart ConnectKroger Precision MarketingTikTok ShopRetail Media Ecosystems
Certifications & Qualifications
Bachelor’s Degree
Industry Keywords
CPG ExperienceShopper BehaviorOmni-Channel MarketingSales MetricsEmerging Commerce Channels
About the role
Key responsibilities & impact- Lead development and execution of customer-specific shopper marketing strategies across Oatly US Retail
- Build annual customer marketing plans aligned with brand objectives, retailer priorities, and growth opportunities
- Create and execute integrated promotional programs across in-store, digital, loyalty, retail media, and experiential channels
- Partner with Sales and Category Management teams on customer line reviews, new item launches, seasonal programs, and growth initiatives
- Manage shopper marketing budgets and evaluate program effectiveness using sales, incremental volume, ROI, and conversion metrics
- Collaborate with Brand Marketing to translate national campaigns into retailer activation plans
- Develop sales materials and retailer growth stories based on shopper insights and category trends
- Manage agency partners for retail media, shopper activation, and creative development
- Build a scalable omnichannel growth strategy across Amazon, Instacart, TikTok Shop, and emerging digital commerce platforms
- Own commercial performance and growth strategy across digital commerce platforms
- Develop and optimize digital advertising programs to drive traffic, conversion, and repeat purchase
- Improve digital shelf performance, content, ratings and reviews, search visibility, and conversion
- Establish and optimize routes-to-consumer, fulfillment processes, and operational capabilities
- Monitor and report on e-commerce sales performance, profitability, and marketing metrics
- Develop annual omnichannel growth plans and recommend future investment opportunities
Requirements
What you’ll need- Bachelor’s Degree Required
- 8+ years of CPG experience, with direct ownership of Shopper/Omni-Channel Marketing or E-commerce function
- Proven track record planning and executing retailer-specific marketing programs that delivered measurable sales results
- Experience partnering directly with retail sales teams and major national retailers
- Strong understanding of shopper behavior, path-to-purchase strategy, and retail media ecosystems
- Experience managing agency relationships and marketing budgets
- Demonstrated analytical skills with the ability to turn performance data into actionable recommendations
- Experience supporting Amazon, Instacart, Walmart Connect, Kroger Precision Marketing, or similar retail media platforms
- Exposure to emerging commerce channels, including social commerce and TikTok Shop
- Connected to Oatly’s mission of encouraging health, sustainability, and transparency
- Self-starter able to work without direct supervision
- Individual accountability and ownership
- Comfortable working in a smaller, growing brand and with ambiguity
- Entrepreneurial spirit
- Comfortable sharing talents and working collaboratively
Benefits
Comp & perks- Flexible vacation
- Great benefits
- Pet insurance
- Paid volunteer days off throughout the year
- Free six-packs of oatmilk
- Reasonable accommodations to enable a barrier-free interview experience