Senior Digital Content Specialist

Ochsner Health

. Drive online content strategy to increase digital engagement and online performance across multiple channels and provide measurable marketing ROI .

Posted 9/23/2026full-timeNew Orleans • Louisiana • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital content strategy, social media management, and content creation, with a strong focus on engagement and measurable marketing ROI. Proficient in utilizing analytics tools to track performance and optimize content across various platforms.

Highest-signal resume keywords

Content CreationSocial Media ManagementGoogle AnalyticsContent Management Systems (CMS)Professional Writing and Editing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content OptimizationDigital Media StrategyWebsite Content CreationSocial Media PostingCommunity ManagementProject ManagementData AnalysisVideo EditingAdobe SuiteMicrosoft Office

Soft Skills

Strong CommunicationOrganizational SkillsAnalytical ThinkingCollaborationStorytelling

Tools & Technologies

HootsuiteSproutSprinklrFacebook Business ManagerLinkedIn Ads

Industry Keywords

Digital EngagementHealthcare MarketingSocial Media AnalyticsProfessional AudiencesThought Leadership

About the role

Key responsibilities & impact

Drive online content strategy to increase digital engagement and online performance across multiple channels and provide measurable marketing ROI
Manage Ochsner’s Thought Leader program with executives and senior physicians representing the healthcare brand on Twitter and LinkedIn
Ghostwrite social content for Ochsner executives
Implement strategies for professional audiences on LinkedIn and Twitter to increase employee advocate engagement
Support social media content using storytelling to showcase health services
Post engaging content across social media channels to drive regional service-line conversions
Monitor social media postings and manage online communities
Draft, edit and proofread website, social media, advertising, newsletter and blog content, including video and creative assets
Collaborate with brand, design and creative media teams and manage external vendor partners
Analyze data and user behavior, track outcomes, improve online user experience and report ROI insights to leadership
Manage special web projects to improve user experience, speed and web-platform technology
Keep executive and operations leaders informed of digital performance

Requirements

What you’ll need

Bachelor's degree in marketing, communications, advertising, writing, digital media or related field
5 years of experience in web management and content creation
Preferred: 5 years of experience in content creation for web, content management systems (CMS), social media and Google Analytics
Experience in digital and social media content development, website content creation, writing and editing, website content management systems, posting on social media channels and monitoring social media platforms
Experience with social media community management and engagement with professional audiences
Content optimization experience
Experience publishing natively on social platforms
Experience scheduling with link tracking and using Facebook Business Manager
Strong professional writing and editing skills and knowledge of Associated Press (AP) style
Comfortable ghost writing for executive leaders
Comfortable working directly with executive leaders and senior physicians
Experience developing strategies tailored to professional audiences on LinkedIn and Twitter
Knowledge of LinkedIn ads
Comfortable with Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube and TikTok and their analytics capabilities
Knowledge of scheduling, social monitoring platforms and analytics software such as Hootsuite, Sprout, Sprinklr, Trackmaven, Crimson and Hexagon
Proficient with Windows-style applications
High proficiency with Microsoft Word, Excel, PowerPoint, Adobe Suite, Adobe Photoshop, Adobe Premier, Adobe Illustrator, content management systems, social media channels, video editing and Google Analytics
Advanced project management and organizational skills
Analytical skills and logical thought processes to formulate solutions to problems

Benefits

Comp & perks

Hybrid work model including a mix of work-from-home and onsite work
Equal Opportunity Employer
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions