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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in affiliate marketing, influencer partnerships, and revenue management, with a strong focus on data analysis and strategic program development. Proven ability to lead cross-functional teams and manage creator relationships to drive growth in DTC and e-commerce environments.
Highest-signal resume keywords
Affiliate Marketing ManagementRevenue OwnershipData Analysis and ReportingCreator Relationship ManagementTikTok Shop Strategy
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CPA DisciplineLTV TargetsContribution Margin AnalysisCohort Retention AnalysisCreator Lifecycle ManagementCreator Compensation ModelsSampling and Event ManagementProgram BuildingFluency in CACUS Market Launch Experience
Soft Skills
Stakeholder CommunicationMentoring MarketersRisk ManagementData-Backed RecommendationsTeam Leadership
Tools & Technologies
UpfluenceAWINImpactRosterTriple Whale
Industry Keywords
DTCE-CommerceCPGInfluencer MarketingPartnerships Marketing
About the role
Key responsibilities & impact- Own affiliate revenue, CPA discipline, payback period, and LTV targets
- Run the affiliate channel based on contribution margin and LTV:CAC, analyzing cohort retention and reallocating spend
- Lead the affiliate and ambassador program across Canada, the US, and Australia
- Manage creator sourcing, platforms, gifting, PR, and partnerships, with strategic focus on TikTok and TikTok Shop for US market entry
- Build and manage the creator lifecycle from customer to ambassador, affiliate, and top-tier creator
- Own onboarding throughput and develop the mid-tail creator base
- Build whitelisting and creator-asset pipelines for paid social
- Use creators for product seeding and cross-selling, including the Pantry line
- Own sampling, farmers markets, food and wellness festivals, community events, pop-ups, retail activations, creator trips, and creator-house programming
- Design and test creator compensation models, including commission, flat fees, guarantees, and tiered leaderboards
- Own rate-card discipline and negotiation
- Manage the affiliate technology stack and run holdouts and geo tests to assess incrementality
- Manage and work alongside the affiliate team while coaching through reporting and reliability gaps
- Deliver data-backed weekly and bi-weekly leadership reporting with insights and recommendations
- Retain and grow top-performing creator relationships and actively manage concentration risk
Requirements
What you’ll need- 5-10 years in affiliate, influencer, or partnerships marketing, with direct ownership of a revenue number
- DTC or e-commerce CPG preferred
- Experience building or rebuilding a program
- Fluency in CAC, blended CAC, LTV, LTV:CAC, payback period, contribution margin, and retention by cohort
- US launch experience and fluency in TikTok Shop strategy strongly preferred
- Experience running offline activations and creator trips
- Experience using creators to launch or grow a secondary SKU
- Experience managing or closely mentoring marketers
- Strong stakeholder communication and ability to present data-backed recommendations to leadership
- Fluency with Upfluence, AWIN, Impact, Roster, Triple Whale, or equivalents
- Comfortable building AI and automation into own workflow
- Operator's reliability: owning commitments end to end, flagging risk early, and stopping ineffective initiatives
Benefits
Comp & perks- Free grocery plan
- Bi-annual performance bonus tied to company and individual targets
- Health plan available after 3 months
- 401(k) available at 6 months
- 20 days Paid Time Off (PTO)
- Fully remote within USA, with flexible hours
- Strong potential for growth within the company
