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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in affiliate marketing, influencer partnerships, and revenue management, with a strong focus on data-driven decision-making and creator engagement strategies. Proven ability to launch new markets and optimize creator compensation models while maintaining strong stakeholder communication.
Highest-signal resume keywords
Affiliate MarketingInfluencer PartnershipsRevenue ManagementData-Driven Decision-MakingCreator Engagement Strategies
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CACLTVContribution MarginRetention InsightsProgram BuildingMarket Launch ExperienceCreator SourcingCreator Compensation ModelsData ReportingCreator Lifecycle Management
Soft Skills
Stakeholder CommunicationMentoringRisk ManagementPresentation SkillsOperational Reliability
Tools & Technologies
UpfluenceAWINImpactRosterTriple WhaleTikTok Shop Strategy
Industry Keywords
DTCE-CommerceCPGCreator TripsOffline ActivationsCommunity EventsRetail ActivationsPop-UpsAmbassador ProgramsCreator Relationships
About the role
Key responsibilities & impact- Report to the Founder & CEO; manage and work alongside the affiliate team with no direct reports
- Own affiliate revenue, CPA discipline, payback period, LTV, program targets, and channel economics
- Run the channel using contribution margin, LTV:CAC, cohort behavior, and retention insights
- Lead affiliate and ambassador programs across Canada, the US, and the third market
- Manage creator sourcing, platforms, gifting, PR, partnerships, and TikTok/TikTok Shop strategy for US market entry
- Build and manage the creator lifecycle from customer to ambassador, affiliate, and top-tier creator
- Own onboarding throughput and deliberately develop the mid-tail creator roster
- Build whitelisting and creator-asset pipelines feeding paid social; measure blended CAC impact
- Use creators for product seeding and cross-selling adjacent products, including the Pantry line
- Own sampling, farmers markets, food and wellness festivals, community events, pop-ups, retail activations, creator trips, and creator-house programming
- Design and test profitable creator compensation models, rate cards, guarantees, commissions, flat fees, and tiered leaderboards
- Own the affiliate stack, including Upfluence, AWIN, Roster, and Triple Whale; run holdouts and geo tests
- Deliver data-backed weekly and bi-weekly leadership reporting with insights and recommendations
- Retain and grow top-performing creator relationships while actively managing concentration risk
Requirements
What you’ll need- 5-10 years in affiliate, influencer, or partnerships marketing, with direct ownership of a revenue number
- DTC or e-commerce CPG preferred
- Experience building or rebuilding a program
- Fluency in CAC, blended CAC, LTV, LTV:CAC, payback period, contribution margin, and retention by cohort
- New-market launch experience
- US launch experience and fluency in TikTok Shop strategy strongly preferred
- Experience running offline activations and creator trips
- Experience using creators to launch or grow a secondary SKU
- Experience managing or closely mentoring marketers
- Strong stakeholder communication and ability to present data-backed points of view to leadership
- Fluency with Upfluence, AWIN, Impact, Roster, Triple Whale, or equivalents
- Comfortable building AI and automation into own workflow
- Operator's reliability: owning commitments end to end, flagging risk early, and stopping ineffective initiatives
Benefits
Comp & perks- Free grocery plan
- Bi-annual performance bonus tied to company and individual targets
- Health plan available after 3 months
- RRSP available at 12 months
- 20 days Paid Time Off (PTO)
- Fully remote within Canada, with flexible hours
- Strong potential for growth within the company
