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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in affiliate and partnerships marketing with a strong focus on revenue ownership, creator management, and data-driven decision-making. Proficient in developing and executing strategies for market entry, creator lifecycle management, and offline activations.
Highest-signal resume keywords
Affiliate MarketingInfluencer MarketingLTV:CAC AnalysisTikTok Shop StrategyCreator Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Revenue OwnershipCohort Retention AnalysisContribution Margin AnalysisCreator Compensation ModelsData-Backed Reporting
Soft Skills
Stakeholder CommunicationMentoring MarketersRisk Management
Tools & Technologies
UpfluenceAWINImpactRosterTriple Whale
Industry Keywords
DTCE-CommerceCPGMarket EntryOffline Activations
About the role
Key responsibilities & impact- Own affiliate revenue, CPA discipline, payback period, and LTV targets
- Run the channel using contribution margin and LTV:CAC, analyzing cohort retention and reallocating spend
- Lead the affiliate and partnerships program across all three markets
- Manage creator sourcing, platforms, gifting and PR, and partnerships
- Drive US market entry with a strategic focus on TikTok and TikTok Shop
- Build and manage the creator lifecycle from customer to top-tier creator
- Own onboarding throughput and develop the mid-tail creator roster
- Build whitelisting and creator-asset pipelines for paid social
- Measure blended CAC impact alongside affiliate revenue
- Use creators for product seeding and cross-selling, including the Pantry line
- Own sampling, farmers markets, festivals, community events, pop-ups, retail activations, creator trips, and creator-house programming
- Design and test scalable creator compensation models and manage rate-card negotiations
- Own the affiliate stack and run holdouts and geo tests to assess incrementality
- Manage and work alongside the affiliate team while carrying an individual workload
- Deliver data-backed weekly and bi-weekly leadership reporting with insights and recommendations
- Retain and grow top-performing creator relationships and actively manage concentration risk
Requirements
What you’ll need- 5-10 years in affiliate, influencer, or partnerships marketing, with direct ownership of a revenue number
- DTC or e-commerce CPG preferred
- Experience building or rebuilding a program
- Fluency in CAC, blended CAC, LTV, LTV:CAC, payback period, contribution margin, and retention by cohort
- US launch experience and fluency in TikTok Shop strategy strongly preferred
- Experience running offline activations and creator trips
- Experience using creators to launch or grow a secondary SKU
- Experience managing or closely mentoring marketers
- Strong stakeholder communication and ability to present data-backed points of view to leadership
- Fluency with Upfluence, AWIN, Impact, Roster, Triple Whale, or equivalents
- Comfortable building AI and automation into own workflow
- Operator's reliability: owning commitments end to end, flagging risk early, and stopping ineffective work
Benefits
Comp & perks- Free grocery plan
- Bi-annual performance bonus tied to company and individual targets
- Health plan available after 3 months
- RRSP available at 12 months
- 20 days Paid Time Off (PTO)
- Fully remote within Canada, with flexible hours
- Strong potential for growth within the company