Market Development Manager – K-12

Office Depot

. Develop and maintain go-to-market frameworks for the K-12 education market .

Posted 11/12/2026full-timeChicago • Illinois • United StatesSeniorLead💰 $87,500 - $147,900 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing go-to-market strategies and frameworks specifically for the K-12 education market, with a strong focus on revenue generation and relationship management. Proficient in analyzing performance data and collaborating cross-functionally to drive results and influence decision-making.

Highest-signal resume keywords

K-12 Vertical Sales ExperienceGo-To-Market Strategy DevelopmentPricing and Deal StructuringCross-Functional CollaborationSalesforce.com Proficiency

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Go-To-Market FrameworksSales ProcessesRevenue Impact AnalysisPerformance Data InterpretationSales Incentive DesignProcurement Cycle KnowledgeRFP/Bid RequirementsCompetitive Landscape AnalysisStructured GovernanceProcess Improvement

Soft Skills

Strong Communication SkillsExecutive PresenceRelationship BuildingInfluence in Matrixed OrganizationsPresentation Skills

Tools & Technologies

Microsoft OfficeSalesforce.comSales/Pipeline Reporting Platforms

Industry Keywords

K-12 Education MarketPublic Sector ProcurementVertical Revenue TargetsQuarterly Business ReviewsStrategic Account Management

Tech Stack

Tools & technologies

SFDC

About the role

Key responsibilities & impact

Develop and maintain go-to-market frameworks for the K-12 education market
Translate business priorities into go-to-market models, decision frameworks, sales processes, and execution standards
Own the K-12 vertical revenue and margin target through influence rather than direct management
Develop vertical go-to-market strategy, including target segments, value propositions, and win themes
Advise on K-12 buying dynamics, procurement cycles, RFP/bid requirements, funding sources, and competitive landscape
Shape curated assortment strategy and identify industry-specific promotional opportunities
Participate in the deal desk for qualifying K-12 opportunities, advising on pricing, scoping, and win strategies
Co-design the K-12 component of field incentive plans and recommend targeted campaigns
Provide input on strategic account assignments, coverage gaps, and reassignments
Run quarterly business reviews and monthly pipeline check-ins
Report the vertical's performance narrative to senior leadership
Partner with vendors on seller recruitment, training, and enablement
Partner with Merchandising, Marketing, and Product on assortment, offers, collateral, and campaigns
Join field representatives on strategic pursuits as an expert resource

Requirements

What you’ll need

Bachelor's degree or equivalent experience
8 years of experience
Deep K-12-vertical sales or go-to-market experience, ideally in distribution or a comparable public sector procurement environment
Demonstrated ability to drive results through influence in a matrixed organization
Strong command of pricing, deal structuring, and sales incentive design
Track record of measurable revenue impact against a target
Proficient in Microsoft Office (Word, Excel, PowerPoint)
Working knowledge of CRM tools such as Salesforce.com and sales/pipeline reporting platforms
Ability to interpret vertical performance data, including pipeline, win rate, and margin
Executive presence with Regional VPs and senior sales leaders
Ability to lead through structured governance and process-improvement mechanisms without direct authority
Ability to build and maintain relationships with key K-12 district accounts and partners
Strong communication and presentation skills
Cross-functional collaboration across sales, merchandising, marketing, and product
Ability to read, write, speak, and understand English
Ability to travel as needed to support strategic account pursuits, QBRs, and regional leadership engagement

Benefits

Comp & perks

401(k)
Competitive salaries
Incentive program eligibility
Opportunities to move and grow within the organization