Marketing Manager – Loyalty Program Management

Office Depot

. Develop and execute customer loyalty and retention strategies to increase engagement and customer lifetime value .

Posted 10/27/2026full-timeBoca Raton • Florida • United StatesMid-LevelSenior💰 $78,800 - $123,100 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing customer loyalty strategies, managing multi-channel marketing campaigns, and utilizing data analytics for customer segmentation and personalized experiences. Proven ability to lead teams, manage budgets, and optimize marketing initiatives to align with strategic business goals.

Highest-signal resume keywords

Customer Loyalty Program ManagementMulti-Channel Campaign ManagementData Analysis and ROI MeasurementBudget ManagementTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Strategy DevelopmentData AnalyticsCustomer SegmentationKPI Definition and MonitoringLoyalty Program FrameworksTechnical Marketing SkillsCampaign Performance AnalysisPromotional Activities ManagementContent DevelopmentMarket Dynamics Understanding

Soft Skills

Excellent Written and Verbal CommunicationPersuasivenessAdaptabilityCreativityGood JudgmentDecision-Making

Tools & Technologies

Loyalty PlatformsEmail Marketing SoftwareSMS Marketing ToolsDigital Marketing ToolsAnalytics Software

Industry Keywords

Customer EngagementCustomer Lifetime ValueLocal MarketingRetail MarketingEnterprise-Level Loyalty Programs

About the role

Key responsibilities & impact

Develop and execute customer loyalty and retention strategies to increase engagement and customer lifetime value
Develop loyalty program frameworks, including rewards, tiered, free, paid, and subscription-based models
Plan, launch, and manage multi-channel campaigns across email, SMS, app, and digital channels
Oversee loyalty platforms and third-party integrations with vendors and internal IT teams
Collect customer feedback, identify friction points, and improve loyalty program usability and value
Develop targeted messaging, content, briefs, and concepts for local markets
Use data analytics to segment customers and deliver personalized loyalty experiences
Define KPIs, monitor program performance, and analyze behavioral data
Lead localized, experience-driven marketing campaigns to drive growth, foot traffic, acquisition, and retention
Manage marketing projects and campaigns across local marketing program categories
Allocate resources and manage budgets to deliver projects on time and within budget
Collaborate with marketing, product, analytics, technology, vendors, internal teams, and external stakeholders
Ensure marketing programs align with brand, business, and strategic goals
Continuously optimize loyalty and local marketing initiatives

Requirements

What you’ll need

Bachelor's degree or equivalent experience
Degree or experience in Marketing, Business Administration, or Retail
Minimum 5 years of experience developing and managing marketing strategies
Technical marketing skills
Experience with relevant software applications
Experience managing enterprise-level loyalty programs, promotional and/or advertising activities
Strong understanding of customer and market dynamics
Relevant product and industry knowledge
Formal presentation skills
Budget management
Data analysis and ROI measurement
Excellent written and verbal communication skills
Team leadership
Persuasiveness
Adaptability
Creativity
Good judgment
Decision-making

Benefits

Comp & perks

401(k)
Competitive salaries
Incentive program eligibility
Opportunities to move and grow within the organization
Safe and healthy work environment