B2B Sales Manager – Build Our Sales Unit

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. Build a B2B sales unit from the ground up .

Posted 9/29/2026full-timeRemote • GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in building and managing B2B sales units, with a strong focus on CRM implementation, sales process establishment, and customer segmentation. Proven ability to lead teams, close deals independently, and develop effective sales strategies.

Highest-signal resume keywords

B2B Sales ExperienceCRM ImplementationCold Calling ExperienceTeam LeadershipSales Metrics Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Process DevelopmentCustomer SegmentationDeal ClosingSales Stack SetupSales Cycle Management

Soft Skills

High Activity LevelsIndependenceLeadership

Tools & Technologies

HubSpotPipedriveSalesforceCognismDealfrontApollo

Industry Keywords

B2B SalesSDR ExperienceIdeal Customer ProfileOutbound SalesSales Playbook

Tech Stack

Tools & technologies

Apollo

About the role

Key responsibilities & impact

Build a B2B sales unit from the ground up
Support the CRM implementation with the IT team, including pipeline stages, fields, deal logic, and reporting
Establish sales processes for proposals, follow-ups, contract management, handover to logistics and installation, and complaints
Segment, prioritize, and manage more than 10,000 existing B2B customers by phone
Develop a farming motion for reorders, new locations, upselling chair-and-desk combinations, and framework agreements
Define and test the Ideal Customer Profile based on industry, company size, location structure, use case, and buying center
Document win and loss reasons
Build the outbound motion with target lists, sequences, cold calls, and LinkedIn
Independently close the first new-customer deals in a full-cycle sales role
Recruit, onboard, and lead the first SDRs and AEs
Develop the playbook, cadences, 1:1s, and target-setting system

Requirements

What you’ll need

3–6 years of B2B sales experience, including substantial SDR experience
High activity levels and proven cold-calling experience
Experience as a Team Lead or clear progression toward that role, such as Senior SDR, Lead SDR, or Functional Lead
Proven closing experience; you have closed deals yourself rather than only booking meetings
Strong affinity for CRM and RevOps
Experience setting up or streamlining a sales stack, such as HubSpot, Pipedrive, or Salesforce
Experience working with dashboards and metrics such as contact rate, conversion rate, sales cycle length, and pipeline coverage
Native-level German
Business-fluent English
Willingness to work without a team, ready-made lists, or an established playbook during the first few months
Nice to have: Experience with physical products or longer procurement processes
Nice to have: Experience with Cognism, Dealfront, Apollo, or dialer setups

Benefits

Comp & perks

Base salary plus uncapped variable compensation
Up to 28 vacation days
Hybrid work options
Office and showroom located directly at Zürich HB
Direct access to the executive team
Opportunity to become Team Lead once Phase 3 is underway
TÜV- and BIFMA-certified product
100-day customer trial period
Up to 10-year warranty