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Growth Marketing

• Create content roadmaps and blog content—including guides, category pages, and product copy—using proprietary workflows
• Develop content for Google and AI-generated answers (GEO)
• Create affiliate articles
• Produce organic LinkedIn and social media content for the company page and founder
• Identify, brief, and manage creators, affiliates, and corporate benefits partners
• Measure partnerships based on discount codes and revenue
• Improve marketplace listings, content, and promotions
• Prepare, review, and refine launch and newsletter copy with AI
• Own revenue from organic channels and partnerships
• Report to Niklas, the Head of Marketing

Growth Marketer, AI, SEO/GEO, Partnerships

Sales

• Build a B2B sales unit from the ground up
• Support the CRM implementation with the IT team, including pipeline stages, fields, deal logic, and reporting
• Establish sales processes for proposals, follow-ups, contract management, handover to logistics and installation, and complaints
• Segment, prioritize, and manage more than 10,000 existing B2B customers by phone
• Develop a farming motion for reorders, new locations, upselling chair-and-desk combinations, and framework agreements
• Define and test the Ideal Customer Profile based on industry, company size, location structure, use case, and buying center
• Document win and loss reasons
• Build the outbound motion with target lists, sequences, cold calls, and LinkedIn
• Independently close the first new-customer deals in a full-cycle sales role
• Recruit, onboard, and lead the first SDRs and AEs
• Develop the playbook, cadences, 1:1s, and target-setting system

Growth Marketer, AI, SEO/GEO, Partnerships

B2B Sales Manager – Build Our Sales Unit