Category Insights Manager – Analyst

Oliver Winery

. Drive profitable growth across Oliver Winery's national account universe by translating complex data into clear selling propositions .

Posted 10/2/2026full-timeIndianapolis • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Category Management and Trade Marketing, leveraging advanced analytical skills to drive profitable growth through data-driven insights and strategic account management. Proficient in utilizing retail scan data and category management platforms to optimize pricing strategies and promotional plans.

Highest-signal resume keywords

Category ManagementTrade MarketingRetail Scan Data AnalysisAdvanced Microsoft ExcelNielsen Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalyticsMarket ResearchPerformance AnalysisPricing Strategy DevelopmentPromotional PlanningFair Share AnalysisMarket IndexingTDP AnalysisCross-Retailer BenchmarkingSKU-Level Assortment Recommendations

Soft Skills

Analytical Problem-SolvingVerbal CommunicationWritten CommunicationProject ManagementCollaboration

Tools & Technologies

NielsenTABSPower BIVIPData Visualization Tools

Industry Keywords

CPGRetailBeverage IndustryConsumer PreferencesMarket Trends

About the role

Key responsibilities & impact

Drive profitable growth across Oliver Winery's national account universe by translating complex data into clear selling propositions
Identify distribution opportunities, diagnose performance gaps, and quantify revenue potential
Conduct market research on trends, competitive dynamics, and consumer preferences
Develop account-specific strategies using distribution gaps, fair share, market indexing, velocity, and TDP analyses
Analyze performance across volume, market share, pricing, promotions, shelf space, and distribution
Conduct geographic, economic, business performance, and category forecast analyses
Deliver actionable insights for account presentations, business reviews, and executive decision-making
Design reports, leave-behinds, category reviews, and customized recurring or ad-hoc reporting
Provide merchandising insights and SKU-level assortment recommendations
Perform post-program analysis and optimize promotional strategies
Develop pricing strategies and promotional plans
Analyze trade investment spending and distributor compliance
Support category plans and present formal category reviews and business planning presentations
Establish partnerships with National Account and Trade Marketing teams
Collaborate with Trade Marketing and Marketing on product messaging and positioning
Support sales teams with ad-hoc data requests and analytical questions
Proactively share industry trends, shopper insights, competitor activities, and relevant data-tool findings

Requirements

What you’ll need

Bachelor's degree in Business, Statistics, Data Analytics, or a related field, or equivalent work experience
4+ years of experience in Category Management, Trade Marketing, Analytics, or Insights
CPG and/or retail experience strongly preferred
Demonstrated fluency with retail scan data, including Nielsen, TABS, IRI/Circana, or equivalent
Proficiency in TDP and velocity-based analysis
Experience with fair share analysis and market indexing
Ability to conduct cross-retailer and cross-market benchmarking
Strong analytical and problem-solving skills
Advanced Microsoft Excel and PowerPoint skills, including building models, dynamic reports, and presentation-ready visuals
Proficiency in Nielsen, TABS, Power BI, VIP, or equivalent category management platforms
Familiarity with data visualization tools
Excellent verbal and written communication skills
Ability to design self-contained deliverables, leave-behinds, category reviews, and reports
Ability to manage multiple priorities, projects, and timelines
Willingness to travel to sales and customer meetings, planning workshops, and category reviews
Interest in and appreciation for wine and the beverage industry

Benefits

Comp & perks

Full-time, exempt position
Monday–Friday schedule
Annual performance review conducted by management
Goals set collaboratively with supervisor
Some travel, evening, and occasional weekend work
Approximately 1–2 trips per month for sales meetings, customer visits, and planning workshops