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Category Insights Manager – Analyst
Oliver Winery. Drive profitable growth across Oliver Winery's national account universe .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Category Management and Trade Marketing, leveraging advanced analytical skills to drive profitable growth and optimize distribution strategies. Proficient in utilizing retail scan data and category management platforms to deliver actionable insights and support business planning.
Highest-signal resume keywords
Category ManagementTrade MarketingData AnalysisRetail Scan DataMarket Research
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data AnalyticsFair Share AnalysisMarket IndexingTDP MethodologyVelocity-Based AnalysisPromotional Strategy OptimizationPricing Strategy DevelopmentPost-Program AnalysisCross-Retailer BenchmarkingSKU-Level Assortment Recommendations
Soft Skills
Analytical SkillsProblem-Solving SkillsCommunication SkillsProject ManagementTime Management
Tools & Technologies
NielsenTABSIRI/CircanaPower BIMicrosoft ExcelMicrosoft PowerPointData Visualization Tools
Industry Keywords
CPGRetailBeverage IndustryMarket TrendsConsumer Preferences
About the role
Key responsibilities & impact- Drive profitable growth across Oliver Winery's national account universe
- Translate complex data into clear, compelling selling propositions
- Identify distribution opportunities, diagnose performance gaps, and quantify revenue potential
- Conduct market research on trends, competitive dynamics, and consumer preferences
- Analyze distribution gaps, fair share, market indexing, volume, market share, pricing, promotions, shelf space, and distribution
- Apply velocity and TDP methodology to distinguish distribution-driven declines from rate-of-sale problems
- Conduct geographic, economic, business performance, and category forecast analysis
- Deliver actionable insights for account presentations, business reviews, and executive decisions
- Design reports, leave-behinds, category reviews, and customized recurring or ad-hoc reporting
- Provide merchandising insights and SKU-level assortment recommendations
- Perform post-program analysis and optimize promotional strategies
- Develop pricing strategies and promotional plans
- Analyze trade investment spending and distributor compliance
- Support category plans and present formal category reviews and business planning presentations
- Quantify revenue opportunities for distribution gaps, SKU additions, and market expansion
- Partner with the National Account Team, Trade Marketing, Marketing, Sales, and senior leadership
- Provide timely support for ad-hoc data requests and analytical questions
- Monitor industry trends, shopper insights, competitor activities, and data tools
Requirements
What you’ll need- Bachelor's degree in Business, Statistics, Data Analytics, or a related field, or equivalent work experience
- 4+ years of experience in Category Management, Trade Marketing, Analytics, or Insights
- CPG and/or retail experience strongly preferred
- Fluency with retail scan data, including Nielsen, TABS, IRI/Circana, or equivalent
- Proficiency in TDP and velocity-based analysis
- Experience with fair share analysis and market indexing
- Ability to conduct cross-retailer and cross-market benchmarking
- Strong analytical and problem-solving skills
- Advanced Microsoft Excel and PowerPoint skills
- Proficiency in Nielsen, TABS, Power BI, VIP, or equivalent category management platforms
- Familiarity with data visualization tools
- Excellent verbal and written communication skills
- Ability to design self-sufficient deliverables, leave-behinds, category reviews, and reports
- Ability to manage multiple priorities, projects, and timelines
- Willingness to travel approximately 1–2 trips per month
- Interest in and appreciation for wine and the beverage industry
Benefits
Comp & perks- Full-time, exempt classification
- Monday–Friday schedule
- Some travel, evening, and occasional weekend work
- Annual performance review conducted by management
- Goals set collaboratively with supervisor
- Opportunity to work for a nationally recognized winery
- Cover letter/letter of interest encouraged with application