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Category Insights Manager, Analyst
Oliver Winery. Conduct market research on trends, competitive dynamics, and consumer preferences .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Category Management and Trade Marketing, with a strong focus on data analysis, market research, and actionable insights to drive business growth. Proficient in utilizing retail scan data and category management platforms to optimize pricing strategies and promotional plans.
Highest-signal resume keywords
Category ManagementTrade MarketingData AnalysisRetail Scan DataMarket Research
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Market IndexingFair Share AnalysisTDP AnalysisVelocity-Based AnalysisAnalytical Problem-SolvingAdvanced Microsoft ExcelPowerPoint ProficiencyData VisualizationSKU-Level Assortment RecommendationsPromotional Strategy Optimization
Soft Skills
Excellent Verbal CommunicationExcellent Written CommunicationProject ManagementMulti-Priority Management
Tools & Technologies
NielsenTABSIRI/CircanaPower BIVIP
Industry Keywords
CPGRetailConsumer PreferencesMerchandising InsightsDistribution GapsBeverage Industry
About the role
Key responsibilities & impact- Conduct market research on trends, competitive dynamics, and consumer preferences
- Identify and quantify distribution gaps across Oliver Winery's portfolio
- Perform fair share, market indexing, velocity, TDP, geographic, and root-cause analyses
- Analyze volume, market share, pricing, promotions, shelf space, and distribution performance
- Deliver actionable insights for account presentations, business reviews, and executive decisions
- Design reports, category reviews, leave-behinds, and customized recurring or ad-hoc reporting
- Provide merchandising insights and SKU-level assortment recommendations
- Conduct post-program analysis and optimize promotional strategies
- Develop pricing strategies, promotional plans, and trade-spend recommendations
- Lead distributor compliance analysis and score-carding for reset execution and programming
- Support data-driven category plans aligned with customer objectives and Oliver's growth priorities
- Develop and present category reviews and business-planning presentations to internal and external stakeholders
- Quantify revenue opportunities for distribution gaps, SKU additions, and market expansion
- Partner with National Account, Trade Marketing, Marketing, Sales, and senior leadership teams
- Provide timely support for ad-hoc data requests, analytical questions, and system support
- Monitor industry trends, shopper insights, competitor activity, and data tools
Requirements
What you’ll need- Bachelor's degree in Business, Statistics, Data Analytics, or a related field, or equivalent work experience
- 4+ years of experience in Category Management, Trade Marketing, Analytics, or Insights
- CPG and/or retail experience strongly preferred
- Fluency with retail scan data, including Nielsen, TABS, IRI/Circana, or equivalent
- Proficiency in TDP and velocity-based analysis
- Experience with fair share analysis and market indexing
- Ability to conduct cross-retailer and cross-market benchmarking
- Strong analytical and problem-solving skills
- Advanced Microsoft Excel and PowerPoint skills
- Proficiency in Nielsen, TABS, Power BI, VIP, or equivalent category management platforms
- Familiarity with data visualization tools
- Excellent verbal and written communication skills
- Ability to design self-contained deliverables, leave-behinds, category reviews, and reports
- Ability to manage multiple priorities, projects, and timelines
- Willingness to travel approximately 1–2 trips per month
- Interest in and appreciation for wine and the beverage industry
Benefits
Comp & perks- Full-time Monday–Friday schedule
- Annual performance review conducted by management
- Goals set collaboratively with supervisor
- Some travel, evening, and occasional weekend work
- Equal opportunity employer