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Director, GLP-1 & Cardiometabolic Product Marketing
Omada Health. Lead product marketing strategy for Omada Health’s GLP-1 and cardiometabolic health offerings .
About the role
Key responsibilities & impact- Lead product marketing strategy for Omada Health’s GLP-1 and cardiometabolic health offerings
- Support new program development marketing, differentiated positioning, commercial execution, and bringing new offerings to market
- Serve as a strategic partner to commercial, product, and clinical leadership
- Own product messaging, go-to-market strategy, and sales enablement
- Develop positioning and value stories by buyer segment and create assets using a fast market-to-field feedback loop
- Work with sales, consultant relations, channel teams, and customer-facing teams to understand win/loss drivers
- Turn field insights into stronger messaging, sales tools, and recommendations for product and commercial strategy
- Run a regular win/loss forum incorporating competitive feedback
- Facilitate feedback loops across Sales, Consultant Relations, channel teams, Product Marketing, and Strategy
- Partner with Product, Clinical, and Thought Leadership to translate programs and evidence into messaging and proof points
- Set annual product marketing priorities and develop differentiated value stories for employers, consultants, payers, and other buyers
- Develop offer packaging, pricing recommendations, comparison tools, business-case tools, and guarantee messaging
- Build and refine pitch decks, discovery guides, competitive responses, proof points, and business-case tools
- Partner with sales leaders on priority opportunities and address clinical, operational, and economic objections
- Equip consultants, PBMs, and channel partners with channel-specific messaging, use cases, and materials
- Partner with Customer Effectiveness on training and test messaging and tools in real buyer conversations
- Support commercial readiness for new GLP-1 and cardiometabolic offerings
- Lead launch planning and post-launch optimization
- Keep messaging and tools current as capabilities, evidence, and market conditions change
- Manage and develop one product marketer while maintaining direct ownership of strategic initiatives and core deliverables
Requirements
What you’ll need- 10+ years of experience in B2B marketing, including 5+ years in healthcare and life sciences
- Experience in virtual care, digital health, health plans, PBMs, or pharma is preferred
- Track record of shaping product marketing strategies for complex, multi-stakeholder buying processes
- Understanding of how employers, health plans, PBMs, and benefits consultants evaluate clinical and economic value
- Strength in buyer research, competitive intelligence, positioning, messaging, go-to-market planning, product launches, and sales enablement
- Ability to set direction and personally build presentations, business case narratives, competitive responses, and launch messaging
- Experience delivering field-ready work on a lean team in weeks, not quarters
- Experience working directly with sales and customer-facing teams to turn deal-level feedback into actionable insights
- Ability to translate complex clinical, product, and economic information into clear, credible content for different buyers and stakeholders
- Ability to influence decisions and align commercial, product, clinical, and marketing teams without formal authority
- Experience directly managing and developing marketing talent
- Experience defining KPIs and using qualitative and quantitative feedback to assess buyer understanding, field readiness, competitive conversion, and adoption
- Bachelor’s degree in a related field
Benefits
Comp & perks- Competitive salary with generous annual cash bonus
- Equity grants
- Employee stock purchasing plan (ESPP)
- Remote first work from home culture
- Flexible Time Off to help you rest, recharge, and connect with loved ones
- Generous parental leave
- Health, dental, and vision insurance (and above market employer contributions)
- 401k retirement savings plan
- Lifestyle Spending Account (LSA)
- Mental Health Support Solutions