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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B marketing with a focus on field marketing and account-based marketing (ABM), including managing budgets, tracking pipeline results, and executing successful in-person programs. Proficient in collaborating with sales teams and partners to drive pipeline growth and optimize marketing strategies.
Highest-signal resume keywords
B2B Marketing ExperienceField Marketing ManagementAccount-Based Marketing (ABM)Program Budget ManagementCRM and Marketing Automation Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Field MarketingAccount-Based Marketing (ABM)Program Budget ManagementPipeline TrackingEvent PlanningProgram ReportingPipeline AttributionSales CollaborationMarket AnalysisCost Management
Soft Skills
CollaborationCommunicationOrganizational SkillsProblem-SolvingTime Management
Tools & Technologies
CRM SoftwareMarketing Automation Tools
Industry Keywords
SaaSB2B MarketingField ProgramsEvent ManagementROI TrackingEMEA MarketAccount TargetingPartner MarketingExecutive DinnersConference Activations
About the role
Key responsibilities & impact- Own field and ABM pipeline, generating and accelerating pipeline from field and account-based programs
- Build and run the EMEA field calendar, including executive dinners, roundtables, partner events, and conference activations
- Run account-based programs with sales and BDRs, including target-account selection, coordinated plays, and follow-up
- Co-market with technology and consulting partners on joint field programs
- Manage the field budget, forecast program pipeline, and reallocate spend based on results
- Contribute account targeting, sales input, and pre- and post-event follow-up to regional flagship events
- Track pipeline and ROI by program and report results to the Head of Growth Marketing and regional sales leadership
- Shape the next quarter's plan based on program results
Requirements
What you’ll need- 3+ years in B2B marketing focused on field marketing, events, or ABM, ideally at a SaaS company
- Track record of running in-person programs across more than one market, from executive dinners to large conference presences, with pipeline results
- Experience running account-based programs jointly with sales and BDR teams
- Experience managing a program budget, including tracking spend, knowing cost per meeting or opportunity, and flagging over- or under-pacing early
- Hands-on experience with CRM and marketing automation
- Ability to build program reporting and pipeline attribution
- Experience running several programs at once, including planning, invitations, on-site delivery, and follow-up
- Ability to travel up to 25% of the time
- Professional working proficiency in French or German is a nice to have
- Must answer whether visa sponsorship will be required for employment in Dublin
Benefits
Comp & perks- Health insurance through Irish Life
- Cycle to work scheme
- Equity
- Flexible PTO
- Passionate, supportive team with extensive experience in the space
- Reasonable accommodations during the interview process
