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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B SaaS marketing with a focus on demand generation and growth strategies across EMEA markets. Proven ability to manage budgets, lead teams, and execute localized marketing campaigns while influencing executive stakeholders.
Highest-signal resume keywords
B2B SaaS MarketingDemand GenerationPipeline ManagementMarketing Budget ForecastingTeam Leadership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign DevelopmentField EventsAccount-Based Marketing (ABM)Partner MarketingPaid Digital MarketingPipeline Attribution AnalysisCRM ProficiencyMarketing AutomationPerformance TrackingData Analysis
Soft Skills
CoachingCollaborationInfluencing StakeholdersStrategic PlanningCommunication
Industry Keywords
EMEA MarketsGrowth StrategyTarget AccountsExecutive DinnersConferencesRegional EventsSeries B–D Startup ExperienceProfessional Proficiency in FrenchProfessional Proficiency in GermanVisa Sponsorship Requirements
About the role
Key responsibilities & impact- Own the EMEA pipeline target and set the regional growth strategy
- Develop each EMEA market according to its stage, deciding where to invest, test, or hold back
- Plan and run localized campaigns, field events, executive dinners, conferences, ABM, partner co-marketing, and paid digital programs
- Partner with EMEA sales leadership and BDRs on territory priorities, target accounts, and ICP
- Own and allocate the EMEA marketing budget, forecast spend and expected return, and reallocate funds based on results
- Lead, manage, and coach a small team of growth marketers
- Set planning cadences, reviews, and team playbooks while remaining hands-on
- Track and report performance by channel and market to regional and global leadership
- Turn performance learnings into future team programs
- Report to the Director, Global Growth
- Collaborate with partnerships, product marketing, and the Global Events team on flagship regional events
Requirements
What you’ll need- 6+ years in B2B SaaS marketing, with most of that time in demand generation or growth roles where you built and ran campaigns yourself
- Track record of owning a pipeline target across multiple EMEA markets
- 2+ years managing marketers directly while still owning programs of your own
- Hands-on experience across field and events, ABM, partner marketing, and paid digital
- Experience owning a marketing budget, forecasting pipeline return, and reallocating when actuals diverge
- Strong working knowledge of CRM, marketing automation, and pipeline attribution
- Ability to build your own analysis
- Experience influencing Director- and executive-level stakeholders on budget shifts, ICP, and territory focus
- Ability to travel up to 25% of the time
- Nice to have: experience marketing to data, analytics, or engineering buyers
- Nice to have: experience building a region or market from an early stage at a Series B–D startup
- Professional working proficiency in French or German is a nice to have, not a requirement
- Must address visa sponsorship requirements for employment in Dublin
Benefits
Comp & perks- Health insurance through Irish Life
- Cycle to work scheme
- Equity
- Flexible PTO
- Passionate, supportive team with extensive experience in the space
- Reasonable accommodations during the interview process
