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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B SaaS growth and demand generation, leveraging AI tools for research and personalization while employing account-based marketing strategies to drive pipeline and revenue growth.
Highest-signal resume keywords
B2B SaaS Growth ExperienceAI Tools ProficiencyAccount-Based Marketing (ABM)Intent Data KnowledgeCRM and Marketing Automation Familiarity
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Demand GenerationGTM StrategyPerformance Metrics AnalysisProduct AnalyticsSales Engagement Platforms
Soft Skills
Experimental MindsetJudgment in Automated Communications
Tools & Technologies
HubSpotGongLiveChatWebflowMicrosoft 365 Ecosystem
Industry Keywords
B2B Buyer BehaviorPipeline CreationProduct-Led Growth (PLG)Intent SignalsEnrichment Data
About the role
Key responsibilities & impact- Combine signals from HubSpot, Gong, LiveChat, Webflow, product usage, and intent data to identify accounts ready to buy and relevant products
- Use AI and agents for research, enrichment, personalization, and reporting
- Scout, test, and recommend GTM and AI tools
- Design revenue plays with Marketing, Sales, and Customer Success
- Identify unconventional shortcuts and new ways of working to create pipeline faster
- Measure plays through hypotheses and performance metrics; stop ineffective initiatives and scale successful ones
- Identify cross-sell opportunities for second and third products across the portfolio
- Build account-based marketing capabilities using intent signals to find, prioritize, and engage target accounts
- Improve product-led growth for Xink and officeatwork through sign-ups and faster activation
- Identify self-serve accounts that represent enterprise opportunities
- Report to the Director of Demand Generation
Requirements
What you’ll need- Experience in B2B SaaS growth, demand generation, or GTM roles where you owned results
- Hands-on experience with AI tools and agents
- Comfortable connecting tools through APIs and integration platforms; no deep coding required
- Working knowledge of a CRM and a marketing automation platform; HubSpot is a plus
- Working knowledge of intent and enrichment data
- Solid understanding of B2B buyer behavior and Sales needs
- Experimental mindset and judgement regarding automated communications
- Experience with ABM, intent, or sales engagement platforms is nice to have
- Experience with PLG funnels and product analytics is nice to have
- Exposure to the Microsoft 365 ecosystem or marketplace distribution is nice to have
- Resume including relevant professional experience, skillset, and educational background
- Completion of all required application questions
Benefits
Comp & perks- Hybrid work arrangement with the option to work from home once or twice a week
- Flexibility to occasionally leave early for personal commitments
- Lunch break included in working hours
- Quality coffee provided
- Social activities including LAN parties, board game afternoons, and Friday Cafes
- Office in Christianshavn with proximity to metro, canals, cafés, restaurants, and city center