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Manager, Campaign Operations
On Location. Coordinate operational work required to launch integrated campaigns across Core and Olympics .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in coordinating multi-channel campaign operations, ensuring launch readiness through meticulous QA, testing, and monitoring of campaign performance. Proficient in managing complex workflows, collaborating across teams, and utilizing marketing technology tools to optimize campaign effectiveness.
Highest-signal resume keywords
Campaign Operations ManagementMulti-Channel Campaign CoordinationQA and Testing StandardsCRM and Marketing Automation ToolsData Validation and Troubleshooting
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign QATesting GovernanceData Flows ManagementLifecycle ManagementCampaign TrackingIssue ResolutionProcess DocumentationReporting and AnalysisSQL for Data ValidationCampaign Governance Standards
Soft Skills
Attention to DetailProblem-SolvingCommunication SkillsCross-Functional CollaborationAction-Oriented Updates
Tools & Technologies
SFMC/ZetaSalesforceData CloudUTM.ioAsanaAirtableConfluenceJiraOmniMarketing Technology Integrations
Industry Keywords
Digital Marketing OperationsIntegrated Marketing ProgramsCustomer JourneyHigh-Volume CampaignsEvent Campaigns
Tech Stack
Tools & technologiesCloudSQL
About the role
Key responsibilities & impact- Coordinate operational work required to launch integrated campaigns across Core and Olympics
- Translate campaign plans and briefs into operational requirements, timelines, dependencies, and launch checklists
- Maintain visibility into campaign status, milestones, blockers, approvals, and launch readiness
- Confirm assets, audiences, landing pages, forms, tracking parameters, and platform configurations are ready before launch
- Coordinate pre-launch reviews and track resolution or escalation of open issues
- Support launches across email, CRM, paid media, web, landing pages, forms, and related digital experiences
- Monitor campaign and data flows for failures, delays, broken connections, or unexpected behavior
- Build and maintain data health dashboards covering reliability, record volumes, processing status, and errors
- Perform and coordinate end-to-end QA and testing across lead capture, CRM records, consent, audiences, sales routing, automations, communications, conversions, and attribution
- Validate that records, submissions, audience updates, lifecycle changes, conversion events, and other signals move correctly between systems
- Establish QA standards, test cases, checklists, and workflow documentation
- Investigate issues, identify root causes, coordinate resolution, and document outcomes
- Monitor priority campaigns at launch and post-launch and escalate issues according to thresholds
- Apply UTM, naming, tagging, and campaign taxonomy standards
- Review campaign setup across platforms, properties, markets, audiences, and business units
- Maintain process maps, ownership models, issue logs, and standard operating procedures
- Configure, test, troubleshoot, and document campaigns, audiences, forms, lead flows, automations, workflows, tracking, and related requirements across SFMC/Zeta, Salesforce, Data Cloud, UTM.io, and comparable tools
- Coordinate platform requests, access, integrations, and operational dependencies
- Monitor platform usage, data quality, and reliability and escalate technical issues
- Partner with platform owners and Technology on transitions, integrations, and workflow improvements
- Maintain campaign calendars, workback plans, launch milestones, and operational status updates
- Coordinate across teams, systems, channels, markets, brands, and external partners
- Surface risks, resource constraints, and unresolved decisions
- Lead process improvements across campaign intake, planning, setup, QA, launch, monitoring, and post-launch workflows
- Identify automation opportunities and improve reliability through system design, reusable templates, and standardized procedures
- Produce recurring reporting on campaign operational health, launch readiness, QA, data flows, data health, issues, escalations, and resolution timelines
- Provide status updates and decision-ready summaries to the Director of Marketing Operations and Analytics and campaign stakeholders
- Track recurring issues and convert post-launch learnings into updated processes and standards
Requirements
What you’ll need- 5+ years of experience in campaign operations, marketing operations, CRM operations, lifecycle marketing operations, digital marketing operations, or a related field
- Experience coordinating multi-channel campaigns across email, CRM, paid media, web, landing pages, forms, or related digital experiences
- Hands-on experience configuring, testing, troubleshooting, and operating campaign, CRM, marketing automation, or customer data platforms such as SFMC/Zeta, Salesforce, Data Cloud, UTM.io, or comparable tools
- Strong understanding of campaign QA, testing, tracking governance, data flows, lead routing, lifecycle management, and launch-readiness practices
- Experience managing campaign calendars, workback plans, dependencies, issue logs, and cross-functional deliverables
- Strong attention to detail and ability to identify issues in complex campaign setups and customer journeys
- Ability to investigate problems, coordinate resolution across teams, and communicate risks clearly
- Strong written and verbal communication skills, with ability to provide concise, action-oriented status updates
- Experience working with Marketing, Technology, Analytics, Sales, Creative, Content, and external agency partners
- Bachelor’s degree in Marketing, Business, Operations, Information Systems, or a related field preferred
- Preferred: experience supporting high-volume campaign and event activity across multiple brands, markets, or business units
- Preferred: experience in sports, entertainment, hospitality, travel, ticketing, ecommerce, or another complex customer-journey environment
- Preferred: experience supporting major event campaigns, integrated marketing programs, or time-sensitive launches
- Familiarity with Asana, Airtable, Confluence, Jira, or comparable platforms
- Working knowledge of marketing technology integrations, APIs, data validation, or basic troubleshooting methods
- Preferred experience using SQL for data validation, troubleshooting, reporting, or analysis
- Experience with Omni or comparable data visualization and reporting software
- Experience creating operating procedures, QA frameworks, launch checklists, or campaign governance standards
Benefits
Comp & perks- Base rate along with, as applicable, short- and long-term incentives
- Growth and developmental opportunities
- Health care
- Retirement
- Vacation and other paid time off
- Additional offerings
- Reasonable accommodations for qualified individuals with disabilities