Senior Growth Marketing Manager

Onboarded

. Own paid advertising strategy and execution across LinkedIn and new channels .

Posted 11/4/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B marketing strategies, particularly in managing paid advertising campaigns across various channels, optimizing conversion paths, and utilizing AI for campaign execution and reporting. Proven ability to analyze performance metrics and adapt strategies to drive demand generation and qualified pipeline growth.

Highest-signal resume keywords

B2B Marketing ExperiencePaid Campaign ManagementConversion OptimizationAI Utilization in MarketingDemand Generation Programs

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementTargetingCreative TestingAttributionBudget ManagementLead CaptureFunnel OptimizationPerformance ReportingCopywritingAutomation Workflows

Soft Skills

CollaborationResourcefulnessAdaptabilityWritten Communication

Tools & Technologies

GA4Ad PlatformsAI ToolsMarketing Automation Software

Industry Keywords

B2B SaaSHR TechnologyWorkforce TechnologyTechnical BuyersAccount-Based Marketing

About the role

Key responsibilities & impact

Own paid advertising strategy and execution across LinkedIn and new channels
Manage channel mix, targeting, spend allocation, creative, landing pages, testing, and performance reporting
Build demand-generation programs for target buyers using paid media, account-based marketing, content distribution, and new outreach methods
Own campaigns end to end, including targeting, copy, creative, landing pages, and follow-up
Build and optimize conversion paths, lead capture, nurture, handoffs, automation, and full-funnel systems
Report on campaign and funnel performance across GA4, ad platforms, self-reported attribution, and AI referrals
Define hypotheses, metrics, and stop points for tests; determine what to scale, change, or stop
Recommend when the marketing budget should grow
Support logistics and follow-up for conferences and field events
Contribute ideas, strategy, and support across marketing priorities
Report directly to the Head of Marketing and collaborate with the GTM engineer and sales team

Requirements

What you’ll need

5 to 7 years in B2B marketing, with hands-on experience creating demand and generating qualified pipeline
Hands-on experience personally managing B2B paid campaigns
Understanding of targeting, creative testing, conversion optimization, attribution, and budget management
Experience taking a channel or program from nothing to its first pipeline
Understanding of complex B2B buying journeys and longer buying cycles
Ability to identify opportunities, develop plans, write copy, launch campaigns, and analyze results
Ability to use AI to run, test, and build campaigns, reporting, and page changes
Experience replacing manual work with self-built AI or automation workflows
Self-starter who is collaborative, resourceful, and comfortable changing priorities
Good written communication skills
Experience in B2B SaaS, HR technology, workforce technology, or marketing to technical buyers is a plus

Benefits

Comp & perks

Competitive salary + equity in a fast-growing startup
Health, dental, vision, and retirement benefits
Remote-first culture with periodic in-person collaboration
Room to experiment and ownership of your work
Opportunity to build something that matters to the business
Opportunity for the role to grow into owning more of the marketing budget