Content Marketing, SEO Specialist

Once For All

. Contribute to and execute the content strategy and editorial roadmap for the Spanish market .

Posted 9/30/2026full-timeMadrid • SpainMid-LevelSenior💰 €39,000 - €49,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B content marketing and editorial strategy, with a strong focus on creating high-quality Spanish-language content that drives demand generation and customer engagement. Proficient in SEO practices and content performance analysis, ensuring alignment with brand and legal standards.

Highest-signal resume keywords

B2B Content MarketingSpanish-Language CopywritingSEO ExperienceContent Management SystemsProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content StrategyContent CreationEditingStorytellingOn-Page OptimisationContent Performance AnalysisDemand GenerationSales EnablementCustomer InsightsTechnical Writing

Soft Skills

Organisational SkillsAttention to DetailCommunication SkillsCollaborationStakeholder Management

Tools & Technologies

ContentfulMarketoSalesforceGoogle Search ConsoleGA4Power BI

Industry Keywords

B2B SaaSConstruction TechnologyProcurementContractor ManagementComplianceSupply-Chain RiskDigital TransformationRebrandingABMB2B Marketplaces

About the role

Key responsibilities & impact

Contribute to and execute the content strategy and editorial roadmap for the Spanish market
Manage an actionable content calendar with clear priorities, deliverables and deadlines
Research, write, edit and publish high-quality Spanish-language B2B content across websites, articles, reports, case studies, email, campaigns, sales enablement, events and thought leadership
Translate complex topics such as contractor management, supplier qualification, compliance, procurement and health & safety into clear and engaging narratives
Adapt messaging to different audiences, industries, solutions and stages of the customer journey
Maintain editorial standards, accuracy, consistency and brand alignment across Spanish-language content
Develop and execute SEO-led content initiatives based on customer intent, search opportunities and business priorities
Work with Digital Marketing to improve organic visibility, qualified traffic and conversion
Optimise, update, consolidate and repurpose content assets
Create authoritative content for traditional and AI-assisted search experiences
Monitor content performance and recommend improvements to topics, formats and distribution
Develop Marketplace content for buyers and suppliers, supporting awareness, acquisition, onboarding, adoption and engagement
Create content for demand generation, nurturing, ABM, customer adoption and sales enablement
Collaborate with Sales, Marketplace, Product Marketing and other teams to turn customer insights and objections into commercial content
Interview customers, partners and internal specialists to develop customer stories, expert content and thought-leadership assets
Repurpose webinars, events, research, interviews and audiovisual content into campaign assets
Support the transition from Nalanda Global to Once For All in Spain while maintaining clarity across Nalanda, Dokify and 6conecta
Coordinate content workstreams for website launches, migrations and major updates
Manage content workflows from brief through creation, review, approval and publication
Coordinate stakeholders, deadlines and dependencies across multiple content initiatives
Develop and maintain editorial processes, templates and quality standards
Ensure content meets brand, legal, editorial and data-protection requirements and technical claims are verified
Work closely with Product Marketing, Digital Marketing, Communications, Marketing Automation, ABM, Sales, Marketplace, multimedia specialists and international colleagues

Requirements

What you’ll need

Professional experience in B2B content marketing, copywriting, editorial strategy or a comparable role
A strong portfolio of Spanish-language B2B content demonstrating writing, editing and storytelling skills
Native-level or equivalent Spanish and strong professional English
Ability to turn complex products, services or technical subjects into clear and persuasive customer-facing content
Hands-on experience creating content across websites, campaigns, email, reports, case studies and sales enablement
Practical SEO experience, including search intent, on-page optimisation and content performance
Experience working with a CMS such as Contentful or an equivalent platform
Strong organisational and project-management skills, with the ability to coordinate multiple content initiatives
Confidence working with customers, stakeholders and subject-matter experts
Good commercial understanding of how content supports demand generation, conversion and customer adoption
Strong attention to detail, editorial judgement and commitment to factual accuracy
Experience in B2B SaaS, construction technology, procurement, contractor management, compliance or supply-chain risk is desirable
Experience supporting a rebrand, website migration or digital transformation is desirable
Familiarity with marketing automation and CRM platforms such as Marketo and Salesforce is desirable
Experience with B2B marketplaces, ABM or complex B2B buying journeys is desirable
Familiarity with analytics tools such as Google Search Console, GA4 or Power BI is desirable
Experience working in an international or multibrand organisation is desirable
A degree in Marketing, Communications, Journalism or a related field may be helpful, but relevant experience, demonstrated ability and portfolio quality are more important

Benefits

Comp & perks

Flexible working time
Teleworking
Intensive working time in summer
Flexible benefits
A dynamic and inclusive workplace with opportunities for growth and development
The chance to make a significant impact on our organizational culture and talent strategy
Competitive compensation package