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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B content marketing and integrated campaign management, with a strong focus on storytelling, copywriting, and performance measurement. Proficient in SEO strategies and leveraging data insights to enhance content visibility and engagement.
Highest-signal resume keywords
B2B Content MarketingCampaign ManagementStorytelling and CopywritingSEO KnowledgeProject Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign DevelopmentContent StrategyPerformance MeasurementEditorial JudgementData Analysis
Soft Skills
Stakeholder ManagementCollaborationAdaptability
Tools & Technologies
Digital MarketingContent Management SystemsAnalytics Tools
Industry Keywords
B2B SaaSMedia IntelligenceCommunications TechnologyMarketing TechnologyPublic Relations
About the role
Key responsibilities & impact- Develop campaign propositions, narratives, messaging and delivery plans aligned with brand and business priorities
- Build campaigns for different members of the buying committee across audiences, channels and markets
- Lead development of campaign assets for webpages, articles, video, social content, emails and other formats
- Coordinate delivery across Content, Creative, Digital, PR and Field Marketing
- Manage campaigns from brief through launch, optimisation and performance review
- Recommend editorial priorities and write or edit campaign messaging, reports, webpages, articles, video scripts and thought leadership
- Translate complex subjects into useful, engaging stories with a distinctive Onclusive point of view
- Interview customers, experts and senior leaders for credible content insight
- Work with the Senior Content & Insights Specialist to incorporate data-led research into campaigns
- Own the Onclusive blog strategy, roadmap and performance
- Prioritise content for organic and AI search visibility
- Brief and oversee new content and updates with Digital Marketing and specialist agencies on SEO and GEO opportunities
- Connect proprietary research and timely insights to campaigns, thought leadership and news opportunities
- Partner with UK and US PR agencies on media stories, newsjacking and executive profiling
- Measure campaign, blog and content performance, including visibility, engagement, conversions, leads and pipeline contribution
- Manage the Senior Content & Insights Specialist and Content & Campaigns Marketing Executive
- Collaborate with Creative, Digital, Product Marketing, Customer Marketing and Field Marketing
- Manage freelance content resources as needed
Requirements
What you’ll need- Approximately 7–10 years’ experience in B2B content marketing, integrated campaigns or communications
- Exceptional storytelling, copywriting and editing skills, supported by a strong portfolio
- Experience developing campaigns for different buyer roles and adapting a core idea across multiple formats
- Strong editorial judgement and ability to develop a distinctive point of view from complex subjects or original research
- Experience managing a blog and using search, audience and performance data to shape content priorities
- Working knowledge of SEO
- Active interest in how AI is changing content discovery
- Experience working with PR agencies and using earned media to extend campaign impact
- Strong project management, stakeholder management and analytical skills
- Understanding of challenges facing PR, communications and marketing teams, particularly monitoring, measurement and reputation management
- Experience in B2B SaaS, media intelligence, communications technology or marketing technology would be advantageous
Benefits
Comp & perks- Competitive salary and benefits
- Hybrid working
- Flexible working
- Mental health support
- Wellbeing and work-life balance initiatives
- Opportunities to develop skill set and career