Field Marketing Manager

Onebrief

. Develop and implement field marketing strategies supporting sales growth, customer acquisition, and brand awareness in the defense technology sector .

Posted 11/12/2026full-timeRemote • United StatesMid-LevelSenior💰 $115,000 - $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and implementing field marketing strategies, event planning, and campaign management within the defense technology sector. Proficient in using data analytics to evaluate campaign success and drive customer acquisition and brand awareness.

Highest-signal resume keywords

Field MarketingEvent Planning and ManagementAccount-Based Marketing (ABM)Data AnalyticsSalesforce

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementLead GenerationMarketing AnalyticsDemand GenerationContent Development

Soft Skills

Excellent Communication SkillsCollaboration

Tools & Technologies

SalesforceSlackFigmaClaudeOpenAI

Industry Keywords

Defense TechnologyAerospaceCybersecurityFederal ContractingB2B Technology Marketing

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Develop and implement field marketing strategies supporting sales growth, customer acquisition, and brand awareness in the defense technology sector
Collaborate with sales, product marketing, and customer success to align initiatives with growth goals and sales targets
Identify market trends, customer insights, and competitor activities
Own conference and event strategy for assigned target accounts
Plan and execute industry events, tradeshows, sponsorships, conferences, and webinars from concept through post-event analysis
Partner with vendors and internal stakeholders to create event experiences showcasing Onebrief’s military planning and operational coordination software
Track event success metrics and provide post-event reports
Design and manage field marketing campaigns for target accounts or regions
Develop localized content, promotional assets, and outreach tactics
Use ABM tactics to reach decision-makers in defense, federal, and commercial accounts
Develop and deploy sales enablement materials
Support demand generation and pipeline-building activities with sales
Analyze campaign effectiveness using marketing analytics tools
Monitor lead generation, conversion rates, pipeline contributions, and ROMI
Build event calendars, target-account outreach, lead capture, Salesforce follow-up, and regular field marketing reporting

Requirements

What you’ll need

3–5 years in marketing
1–2 years of experience managing events
Minimum of 1 year in the defense tech industry or a related technical field such as aerospace or cybersecurity is a plus
Proven experience in field marketing, event planning and management, and campaign management
Familiarity with defense technology trends and terminology is highly preferred
Ability to work closely with sales teams to align marketing efforts with business goals
Proficiency using data analytics to evaluate campaign success and ROI
Excellent written and verbal communication skills
Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience
Experience with Salesforce, Slack, Figma, Claude, and OpenAI
Experience with account-based marketing (ABM), marketing to buyer-groups, and demand generation strategies
Background in government or B2B technology marketing, with knowledge of federal contracting and procurement processes
Legal authorization to work in the United States for Onebrief
Must not require employment visa sponsorship now or in the future

Benefits

Comp & perks

Equity: Share in the company's success.
Remote-first organization with flexible work hours
Unlimited PTO
Health, dental, vision, and life insurance
401(k) plan with company match
8 weeks of parental leave at 100% regardless of state
Annual company summit trips
$1,000 per year home office budget