Marketing Analytics – Lifecycle

OnePay

. Analyze lifecycle marketing performance and identify campaign and customer-journey optimization opportunities .

Posted 11/9/2026full-timeRemote • United StatesMid-LevelSenior💰 $140,000 - $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in marketing analytics, including advanced SQL and attribution methodologies, to drive actionable insights and optimize campaign performance. Collaborates effectively with cross-functional teams to enhance measurement capabilities and influence strategic business decisions.

Highest-signal resume keywords

Advanced SQLAttribution ModelsA/B TestingCampaign OptimizationMarketing Analytics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing AnalyticsData AnalysisAttribution MethodologiesMeasurement FrameworksPredictive InsightsComplex Dataset AnalysisEvent Data JoiningIncrementality TestingHoldout GroupsMulti-Table Joins

Soft Skills

Analytical ThinkingProblem-SolvingIntellectual CuriosityOwnership MentalityAction Bias

Tools & Technologies

AI-Powered ToolsBrazeIterableSalesforce Marketing Cloud

Industry Keywords

Lifecycle MarketingCampaign PerformanceCustomer Journey OptimizationBusiness ImpactData Infrastructure

Tech Stack

Tools & technologies

CloudSQL

About the role

Key responsibilities & impact

Analyze lifecycle marketing performance and identify campaign and customer-journey optimization opportunities
Translate analytical findings into actionable insights that drive business impact
Develop data infrastructure, measurement frameworks, and attribution methodologies across campaigns, channels, and product interactions
Partner with marketing, product, engineering, and data teams to improve measurement capabilities
Connect marketing activity to product outcomes and inform business and marketing strategies
Use AI-powered tools and techniques to accelerate analysis and develop and validate predictive insights
Share insights and recommendations with senior leadership and stakeholders to influence business direction

Requirements

What you’ll need

3-7 years of professional experience in marketing analytics; lifecycle experience is a plus
Demonstrated marketing analytics track record
Hands-on experience with attribution models, measurement frameworks, A/B testing, and campaign optimization
Advanced SQL and AI skills
Ability to independently pull and analyze complex datasets
Strong analytical thinking and problem-solving skills
Intellectual curiosity to investigate the reasons behind results
Act-like-an-owner mentality and bias toward taking action
Must be authorized to work lawfully in the United States
Advanced SQL, including multi-table joins, CTEs, window functions, and reusable tables or data models
Experience designing and analyzing A/B or holdout tests end to end, including sample sizing and final readout
Experience building or owning measurement or attribution approaches, such as holdout groups, incrementality testing, MTA, or MMM
Experience joining event data from platforms such as Braze, Iterable, or Salesforce Marketing Cloud with product or transaction data in a data warehouse

Benefits

Comp & perks

Competitive base salary
Stock options
Health benefits from Day 1
401(k) plan with company match
Remote-friendly (US)
Flexible time off (FTO)
Opportunities for growth
High-growth, mission-driven, inclusive culture
AI-assisted initial screen
Assistance or accommodation during the interview process or in accessing the website