Web & Digital Analytics Manager

Oner Active

. Own web and customer experience analytics across GA4, Contentsquare and Shopify .

Posted 10/19/2026full-timeLondon • United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Web Analytics and E-commerce Analytics, with a strong focus on customer journey analysis, conversion rate optimization, and data-driven decision-making. Proficient in utilizing tools like GA4, Contentsquare, and Shopify to derive actionable insights that enhance customer experience and drive commercial performance.

Highest-signal resume keywords

GA4ContentsquareShopifyConversion Rate OptimizationA/B Testing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Web AnalyticsE-commerce AnalyticsDigital AnalyticsCustomer Journey AnalysisSQLExcelGoogle SheetsData AnalysisCRO InitiativesE-commerce KPIs

Soft Skills

Excellent CommunicationStorytelling SkillsAnalytical MindsetCuriosity

Tools & Technologies

Looker StudioPower BITableauGoogle Tag ManagerDigital Tracking Implementation

Industry Keywords

Customer ExperienceConversion FunnelsCommercial InsightsDTCFashion E-commerce

Tech Stack

Tools & technologies

JavaScriptSQLTableau

About the role

Key responsibilities & impact

Own web and customer experience analytics across GA4, Contentsquare and Shopify
Analyse the full customer journey, identifying friction, drop-off points and conversion opportunities across landing pages, PLPs, PDPs, navigation and checkout
Use Contentsquare to analyse heatmaps, session replays, customer journeys, behavioural trends and on-site interactions
Use GA4 and Shopify to connect customer behaviour with commercial performance, including sessions, conversion rate, revenue, AOV, UPO, product performance and acquisition
Identify opportunities to improve conversion, revenue and customer experience through data-driven recommendations
Lead the CRO and testing agenda, from identifying opportunities and creating hypotheses through to A/B test analysis and recommendations
Partner with UX/UI, Digital Trade, Marketing, Product and Tech to translate insights into website and customer experience improvements
Build and maintain dashboards and reporting that clearly communicate what is happening, why it is happening and what action should be taken
Conduct deep-dives into customer behaviour, including new vs returning customers, customer journeys and product behaviour
Analyse performance by product, category, campaign, traffic source and customer segment to identify commercial opportunities
Monitor key digital KPIs and proactively identify anomalies, trends, risks and opportunities
Support weekly, monthly and quarterly trading and performance reviews with clear, actionable insights
Help shape the wider Digital Trade strategy by bringing the customer voice and data into commercial decision-making

Requirements

What you’ll need

3+ years' experience in Web Analytics, E-commerce Analytics, Digital Analytics, CX Analytics or a similar role
Strong hands-on experience with GA4, Contentsquare and Shopify
Strong understanding of e-commerce KPIs including conversion rate, AOV, UPO, revenue, sessions, retention and acquisition
Proven experience analysing customer journeys, conversion funnels and on-site behaviour
Experience developing, analysing and optimising A/B tests and CRO initiatives
Strong Excel/Google Sheets skills and working knowledge of SQL
Ability to connect multiple data sources and turn complex data into clear commercial insights and actions
Strong commercial understanding
Excellent communication and storytelling skills, with the confidence to present insights to senior stakeholders
Experience working with Shopify or another major e-commerce platform
Highly analytical and curious mindset, with a genuine interest in understanding customer behaviour
Nice to have: experience with data visualisation tools such as Looker Studio, Power BI or Tableau
Nice to have: experience with Google Tag Manager and digital tracking implementation
Nice to have: basic understanding of HTML, CSS and JavaScript to support tagging and troubleshooting
Nice to have: experience with Triple Whale or other e-commerce analytics platforms
Nice to have: experience working within a fast-paced, high-growth DTC or fashion/e-commerce business

Benefits

Comp & perks

25 days annual leave + bank holidays
Work from anywhere up to 4 weeks a year
5% employer match salary sacrifice pension scheme
Generous Oner Active discount plus regular office sample sales
Free Evolve You subscription
Private Healthcare with AXA including optical and dental
Monthly wellness allowance and team workout classes
Start-up culture - the chance to learn and make a real impact
Great employee events like our Summer party, Christmas party and team away days
Healthy office snacks and fruit
Chocolate cupboard
Dog friendly office