FREE ACCESS
5,000–10,000 jobs/day
See all jobs on Scoutfield
Search thousands of fresh jobs every day.
Discover
- Fresh listings
- Fast filters
- No subscription required
Create a free account and start exploring right away.
About the role
Key responsibilities & impact- Define Onfly’s Brand Marketing strategy, translating growth, revenue, GMV, and expansion priorities into brand positioning, objectives, investments, and initiatives
- Lead the evolution of brand positioning and architecture, strengthening competitive differentiation and perceived value
- Lead and develop the Brand Marketing team, integrating design, online and offline media, content, social media, creators and affiliates, public relations, communities, events, and product marketing
- Lead integrated brand and product campaigns, defining objectives, audiences, messaging, and distribution strategy
- Connect the brand and campaigns to business metrics, working with Growth and Sales to improve conversion, win rate, and sales cycle, while increasing demand, revenue, and GMV
- Lead the go-to-market strategy in partnership with Product, Growth, and Sales, tracking adoption, activation, monetization, and expansion
- Define priorities and allocate investments across media, campaigns, sponsorships, partnerships, and experiences
- Turn communities and events into strategic assets that strengthen Onfly’s authority, relationships, and preference
- Guide the brand strategy for internationalization and expansion into new Latin American markets
- Establish a culture of data, research, and experimentation using brand metrics, MMM, customer behavior, competitive intelligence, incrementality, and funnel data
- Incorporate AI into the department’s work by redesigning processes and developing team capabilities
- Participate in strategic Marketing decisions, contributing to goals, OKRs, budget, and priorities, and presenting results to executive leadership
Requirements
What you’ll need- Bachelor’s degree in Graphic Design, Advertising, Communications, or a related field
- Strong experience leading Brand Marketing, with responsibility for strategy, teams, budget, and results
- Proven track record of building, repositioning, or expanding brands, with demonstrable contributions to business growth
- Strong command of marketing and business metrics, including CAC, funnel-stage conversion, win rate, sales cycle, average deal size, and CAC payback
- Ability to identify how positioning, communications, and perceived value influence acquisition, purchase decisions, and customer expansion
- Solid experience with product and solution go-to-market
- Track record of leading integrated campaigns that combine creative excellence, media strategy, and measurable results
- Strong knowledge of positioning, brand architecture, segmentation, research, and purchasing behavior
- Analytical ability to connect brand, market, and business data, formulate hypotheses, and make decisions under uncertainty
- Knowledge of brand measurement metrics and methods, such as awareness, consideration, preference, brand lift, and incrementality
- Consistent use of AI, with concrete examples of its application in processes, decisions, or deliverables, and the ability to expand its adoption across the team
- Knowledge of HubSpot, Claude, Google Analytics, and Uncover
- Experience developing leaders and multidisciplinary teams and providing strategic direction to agencies and partners
- Executive communication skills and the ability to influence decisions and align priorities across different teams
- Advanced English proficiency
- Preferred: experience with brand positioning and strengthening strategies in competitive markets
- Preferred: experience with product marketing and go-to-market
- Preferred: experience with influencers, public relations, and reputation management
- Preferred: experience at high-growth B2B technology companies
- Preferred: postgraduate degree or specialization in Branding, Strategic Marketing, or Business Management
- Preferred: intermediate or advanced Spanish
Benefits
Comp & perks- Variable compensation based on target achievement
- Pharmacy discounts
- Online psychotherapy through Vittude
- Wellhub and TotalPass
- 90% tuition support for language studies
- Discounts on undergraduate and postgraduate programs at UNA, UNIBH, and Anhanguera
- Extended maternity and paternity leave
- R$200 voucher for Onhappy, our leisure travel platform
- Hybrid work arrangement (3 days per week in the office and the remaining days remotely)